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jimu news reporters gao dongqi, han ting, and ma xingxiang

on august 29, 2024, the 7th china film new power forum was held in changchun, jilin. the forum was hosted by the film bureau of the central propaganda department, organized by the china film art research center, and co-organized by the propaganda department of the jilin provincial committee of the communist party of china (jilin provincial film bureau).

the theme of this forum is "inheritance, innovation, and practice - movies and audiences together". new generation filmmakers such as ma yuke, chen jianxi, li jiakai, zhang jiajia, ke wenli, liu bowen, yan fei, dong runnian, wu rina, li yang, liu jiangjiang, wang zichuan, long fei, xia peng, ding yanlai, he nian, zhong ding, xu wei, li ji, and yin ruoxin expounded their creative thinking and film concepts around topics such as "audience appeal of genre films", "new comedy and new audiences", and "how to innovate film language".

young creators said that movies and audiences are not just an interaction, but also a process of co-creation. the audience's feedback and expectations are driving chinese films forward and inspiring everyone to create better works. they will continue to work hard in the future to touch people's hearts with movies and let the audience's love go hand in hand with chinese films.

at the forum, senior practitioners such as zhang yimou, huang jianxin, yin hong, xu zheng, ran ping, shu huan and representatives of film companies such as fu ruoqing, zheng zhihao, li jie, chen zhixi, yu chao, li ning, zeng jiyuan and nie boyui also expressed their views on the new forces of chinese film based on their own work and practical experience.

zhang yimou believes that innovation and challenge are opportunities given by the times. "when opportunities come, filmmakers must learn and hone themselves diligently and adapt to the needs of the times in order to tell new and good stories." huang jianxin is full of confidence in the new power of chinese films. he said that with the rapid development of science and technology and the ever-changing life, there are endless stories to tell and new content to be found. young people are the most daring to think. "we believe that they pay attention to and present new structures, new stories and new types. chinese films are supported, tolerated and inherited by generations of filmmakers, and passed on from generation to generation."

the event also included a review of the 10-year satisfaction survey of chinese film audiences and the release of the new force film list. as of the summer of 2024, the chinese film audience satisfaction survey has completed 55 periods and 48 weekends, with a total of 513 films surveyed. among them, "my people, my country" (91 points), "changjin lake" (89.6 points), and "wolf warrior 2" (89.2 points) ranked in the top three in single film satisfaction. in the release of the film list, nearly 100 new force works such as "only green", "point enough", "mistakenly killing 3", and "liao zhai: lanruo temple" were successively unveiled at the forum. these films will also be launched in the market soon to meet domestic audiences.

it is reported that the 19th china changchun film festival will open on august 28, 2024. during the five days from august 28 to september 1, six activities will be held, including the opening and closing ceremonies, film awards, film screenings, film exchanges, tributes to the "cradle" and industrial integration.

(source: jimu news)

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