news

the summer vacation is coming to an end. on the one hand, the total box office of the period has exceeded 11 billion as of 22:45 on august 24. on the other hand, there are still many movies that are scheduled to be released in the final sprint stage. what is the charm of summer movies? what are their characteristics that connect audiences in multiple dimensions?

the charm of the summer movie schedule - colliding with the world's top olympic games is a challenge, but also an opportunity. during the paris olympics, the live broadcast of the men's and women's mixed doubles table tennis bronze medal + finals contributed more than 1% of the national box office with 0.1% of the screening volume. in the cinema, cheers and applause came one after another, and the national flag and the national anthem complemented each other - the large space of the cinema accommodated a full sense of atmosphere for the number of viewers, and the immersive environment fully magnified the charm of competitive sports. for many viewers who cannot attend the game in person but love to share, it is definitely a new experience.

the charm of the summer movie season: cinemas have become a gathering place for cultural activities, finding new starting points for more art categories. the cantonese opera movie "lady qiaoguo", which combines traditional cantonese opera with movies, bravely entered the summer season and gained a large number of young fans. many viewers said that they were fascinated by cantonese opera because of the cantonese opera movie "the legend of the white snake·love". movies have made cantonese opera, an ancient art with strong regional characteristics, flourish across the country and accumulated a group of new generation audiences for future theaters. "new dragon inn (stage documentary film·yue opera)" is scheduled to be released on august 30. the plain-drawing shooting technique will record offline performances in a visual way, and with the help of modern film dissemination forms, it will break through the limitations of region and space, which also creates more possibilities for the dissemination of yue opera art.

the charm of the summer movie season is that it has created a group of young creators. zhong ding, the director of "falling into the mortal world", li yang, the director of "safe evacuation from the 21st century", chen jianxi and li jiakai, the directors of "white snake: floating life", and zhang yudi, the director of "the warehouse", are all first-time feature film directors. among them, "safe evacuation from the 21st century", which has a niche theme, received a douban score of 7.6 and a box office of over 100 million yuan; "falling into the mortal world" is a student graduation work that has been loved and "urged" by hundreds of thousands of netizens since it was launched on bilibili in 2020. after five years of incubation, it has entered this year's summer season in the form of an animated film, telling the ancient legend of the cowherd and the weaver girl from a young perspective.

the charm of the summer movie season is that it is rich in categories and cares about reality. the box office of "catching dolls" exceeded 3.2 billion, leaving a number of imported blockbusters far behind. this "box office champion" is not a so-called "blockbuster", without gorgeous scenes and special effects, but focuses on the topic of "parent-child education" that audiences of all ages can empathize with. whether it is parents or children, they can think and find resonance in the film. it is not difficult to find that today's audiences seem to be "picky" and "tolerant" about movies. big productions and big scenes may not be "paid for" by everyone, and small costs and small characters can also sell well at the box office. in the final analysis, today's audiences prefer stories that are deeply rooted in life and reality, and look forward to seeing care and thinking about current life in movies.

the summer vacation is about to end, but the charm of movies is still spreading. the national film administration launched the 2024 national film benefit consumption season this month, which will benefit moviegoers across the country by carrying out a variety of promotional activities that integrate online and offline and run through multiple scenarios; zhejiang and many other places have successively introduced a series of preferential viewing measures to continuously release consumption potential and drive the film market to continue to heat up... from this year's summer season, we have seen the various efforts of the entire industry, how they have connected and ignited the enthusiasm of the audience in multiple dimensions, and the "sincerity for sincerity" between filmmakers and audiences. we hope that such a positive interaction can continue to bring a better future to china's film industry.

text｜duan yi

(cctv news client)