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the artificial intelligence forum of the china internet civilization conference was held in chengdu on august 29, and the "generative artificial intelligence industry self-discipline initiative" (hereinafter referred to as the "initiative") was officially released, aiming to provide norms for the development of generative artificial intelligence, ensure data security and privacy, and promote the positive construction of the content ecology.

first, the initiative emphasizes the importance of ensuring data security and privacy. in the development and application of generative artificial intelligence, data protection laws and regulations must be strictly observed to ensure that the security and privacy of user data are not violated. at the same time, the initiative encourages companies in the industry to strengthen technology research and development, improve the security of data processing, and establish a sound data protection mechanism.

secondly, the initiative puts forward the requirement to promote the positive construction of the content ecology. generative ai has great potential in content creation and recommendation, but it may also be used to create false information, mislead the public and other improper behaviors. to this end, the initiative calls on companies in the industry to strengthen self-discipline, ensure the accuracy and legitimacy of generated content, and jointly maintain a healthy content ecology.

in addition, the initiative also emphasizes the urgency of strengthening regulatory governance. as generative ai technology continues to advance, its potential risks are also increasing. companies in the industry should strengthen cooperation, jointly formulate and abide by industry norms, and form an effective risk prevention mechanism. at the same time, the initiative also encourages the participation of multiple parties such as the government, enterprises and the public to jointly promote the healthy development of the generative ai industry.