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100 million yuan! chengdu launches a new round of car consumption incentives

2024-08-30

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in the economic landscape of western china, chengdu has become an important engine for promoting regional development with its geographical advantages and economic vitality.

at the same time, since the chengdu economic and technological development zone was upgraded to a national-level development zone in 2000, it has marked the rapid rise of chengdu as an investment destination favored by global automobile manufacturers.

since then, toyota, volkswagen, geely and other fortune 500 automobile companies have settled in chengdu, and chengdu's automobile industry has ushered in a rapid development momentum. today, chengdu has established a complete automobile industry chain including vehicle and parts research and development, design, production and manufacturing.

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on august 30, the first a-class auto show in china in the second half of the year, the 2024 (27th) chengdu auto show, officially opened, and chengdu once again became the focus of attention of the entire auto industry. on the same day, the third round of the "renewal of mobility, intelligent driving in chengdu" auto consumption incentive activity will be launched simultaneously with this chengdu auto show, with a reward of 100 million yuan. it is reported that the activity has been carried out for two rounds, and more than 25,000 consumers have enjoyed the benefits of buying cars.

sales volume increased by 22.3% in the first quarter

as a national central city in western china, chengdu's auto market has developed rapidly in recent years. data shows that in the first quarter of this year, the terminal sales of passenger cars in chengdu were 140,500 units, up 22.3% year-on-year, and the sales of new energy vehicles were 55,500 units, up 48.4% year-on-year, with a new energy penetration rate of 39.5%.

deng xiaoliang, secretary general of chengdu green intelligent connected vehicle industry ecosystem alliance, analyzed chengdu's performance in the automotive field and believed that "electrification" is a prominent feature of chengdu's automobile consumption in recent years. according to him, more than 30 enterprises in chengdu have transformed and upgraded to produce new energy vehicles, with more than 200 new energy models, initially forming a product system covering high, medium and low-end passenger cars, large, medium and small buses, heavy, medium and light trucks, and various special vehicles.

in fact, the rapid growth of automobile sales in chengdu is inseparable from the stimulation of consumption incentive policies. since the beginning of this year, chengdu city level and relevant districts (cities) and counties have launched "auto consumption vouchers". for example, two rounds of "renewal of travel, intelligent driving in chengdu" 2024 chengdu auto consumption reward activities with a total of 80 million yuan have been issued, and about 26,000 cars have benefited from the rewards, cumulatively driving automobile consumption by nearly 5 billion yuan, with a leverage ratio of nearly 1:60.

with the opening of this chengdu auto show, the third round of chengdu auto consumption rewards will also be launched from august 30 to september 20. during the event, individual consumers who purchase new passenger cars (including new energy vehicles and fuel vehicles) from participating auto sales companies in chengdu, complete the purchase and registration process, and submit relevant materials on the declaration platform will be awarded auto consumption rewards according to the standards after review.

it should be noted that the purchase of new cars must be between august 30 and september 20, 2024, and the registration of new cars must be completed before october 20, 2024. for the purchase of new energy vehicles, the reward for vehicles priced below 100,000 yuan is 2,000 yuan, for vehicles priced between 100,000 yuan (inclusive) and 200,000 yuan is 3,000 yuan, for vehicles priced between 200,000 yuan (inclusive) and 350,000 yuan is 5,000 yuan, and for vehicles priced above 350,000 yuan (inclusive) is 8,000 yuan. for those who purchase fuel vehicles, the corresponding new energy vehicle reward standard will be reduced by 1,000 yuan.

some analysts believe that under the dual influence of policies, promotion and market demand, chengdu's automobile market is showing a booming development trend.

seize the opportunity of electrification and intelligentization

at present, more and more automobile-related companies are setting up shop in chengdu. according to data from gasgoo automotive research institute, passenger car manufacturers in chengdu are mainly distributed in longquanyi and tianfu new district. currently, passenger car companies with localized production capacity in chengdu include faw-volkswagen, faw-toyota, geely, volvo, dongfeng peugeot citroen and mustang, etc. their models cover small, compact and medium-sized suvs and sedans, with a total production capacity of 1.5405 million vehicles.

at the same time, chengdu is experiencing rapid development of the new energy vehicle industry. this year, chengdu has introduced a series of policies to promote the development of new energy vehicles and hydrogen energy industries. for example, in may, the chengdu new industrialization promotion conference was held. the "chengdu action plan for promoting the development and promotion of hydrogen fuel cell commercial vehicle industry (2024-2026)" issued at the conference proposed that chengdu will accelerate the formation of new quality productivity in the automobile industry dominated by hydrogen fuel cell commercial vehicles, and seize the new track of the domestic hydrogen fuel cell commercial vehicle industry.

at present, chengdu has initially built a relatively complete new energy vehicle industry chain through investment promotion and industry cultivation. by the end of 2023, chengdu will have gathered key component companies in the new energy and intelligent networking fields, including bosch, johnson controls, mahle, and catl, forming a complete industry chain covering key components such as chassis, automotive electronics, and power batteries. especially in the fields of electrification and hydrogen energy industries, chengdu has shown a significant development momentum. in 2023, the scale of the hydrogen energy industry will reach 13 billion yuan, becoming an important force in the national hydrogen energy industry.

chengdu has also made breakthroughs in the field of intelligence, bringing together a number of automotive chip and smart hardware companies, establishing a sino-german intelligent network test base, and opening up 390 kilometers of test roads. according to statistics, there are more than 2,000 companies related to the automotive industry chain in chengdu, and electronic and electrical companies are firmly at the top of the list, with a total of 427 companies, accounting for 19.2%.

today, chengdu is vigorously implementing the "circle building and chain strengthening" action for the automobile industry, accelerating electrification, focusing on intelligence, and deploying hydrogen energy, while the scale of the industry is also getting bigger and bigger. regarding the next step, the relevant person in charge of the automobile industry department of the chengdu municipal new economy commission of the chengdu municipal bureau of economics and information technology revealed that this year, the total automobile production will strive to reach 900,000 vehicles and the production of new energy vehicles will reach 120,000 vehicles.

the above-mentioned person in charge also said that as one of the national pilot cities for intelligent networked vehicles, chengdu will promote open testing in the entire region, with the goal of increasing the test road mileage to 1,000 kilometers and achieving commercial demonstration operation of at least 100 intelligent networked taxis and buses. at the same time, chengdu will also promote the multi-scenario application of hydrogen fuel cell vehicles, accelerate the construction of hydrogen refueling stations and the expansion of the chengdu-chongqing "hydrogen corridor" to promote the development of the hydrogen energy vehicle industry.

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