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on the evening of august 27, xpeng motors announced that the xpeng mona m03 had received over 10,000 orders within 52 minutes of its launch.

he xiaopeng, chairman and ceo of xpeng motors, said: "the r&d cycle of mona m03 is more than 4 years, with an investment of more than 4 billion yuan. in the next 10 years, there may be only 7 mainstream chinese auto brands, and annual production and sales of 1 million vehicles will become a key threshold. the coupling of vehicles and ai will be the core." he xiaopeng said that xpeng motors plans to start from europe in the next 10 years and achieve half of its sales from overseas.

although xpeng mona m03 received over 10,000 orders within 52 minutes after the price was announced, showing strong market potential, it is not easy to stand out in the a-class pure electric market. xpeng motors will face competition from joint venture fuel vehicles and new energy vehicle powerhouses such as byd. byd in particular sold 846,700 vehicles in this segment in the first half of this year, accounting for 18% of the market share.

but cheap is king.

xiaopeng mona m03 has launched three configuration models, with a price range of only 119,800-155,800 yuan. in this price range, you can not only own a pure electric coupe with an amazing appearance, but also enjoy the most cutting-edge smart technology. it is simply the king of cost-effectiveness, allowing young people with "poor financial resources" to easily enjoy the fun of smart travel.

in terms of product strength, the body dimensions of xiaopeng mona m03 are 4780/1896/1445mm, with a wheelbase of 2815mm, which makes it highly competitive in the compact pure electric sedan market.

in terms of intelligent configuration, the m03 is equipped with a 15.6-inch ultra-large ultra-clear screen, a built-in 8155 cockpit chip and 16gb of large running memory to ensure the smooth operation of the car system. at the same time, the audio system is fully upgraded to provide a leapfrog experience.

in terms of power system, xiaopeng m03 offers two motor options of 140kw and 160kw, paired with 51.8/62.2kwh lithium iron phosphate batteries. the cruising range under cltc conditions can reach 515/620km, and the energy consumption per 100km is as low as 11.5kwh.

in addition, the m03 max, which has advanced urban intelligent driving capabilities, will start delivery after the spring festival in 2025, further enhancing xiaopeng's competitiveness in the field of intelligent driving.

the launch of xiaopeng mona m03 is against the backdrop of the severe challenges that xiaopeng motors has faced since its establishment, namely, continued losses and weak sales.

according to the recently released financial report for the first half of 2024, xpeng motors admitted that it has been facing operating losses since its establishment.

faced with such severe market competition and internal challenges, xiaopeng motors urgently needs to find a breakthrough. the intensified price war in the auto market and the rapid iteration of intelligent driving technology have made the penetration rate of high-level intelligent driving in the mid- and low-end mainstream market almost zero, which has created potential market opportunities for the launch of xiaopeng mona m03.

as this heavyweight new car enters the "countdown" for delivery, can xiaopeng motors allow more young users to enjoy the fun of smart technology development and a better way of traveling in the future, and create a different answer for the market? we will wait and see!