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"is it possible to play like this? our country's athletes not only have strong skills, but also have great 'online sense'." some time ago, a series of short videos on underwater "subject three" choreographed by wang shun and other members of the chinese national swimming team became a hit on social platforms, attracting many netizens to comment and interact.

young people are undoubtedly the most active group on the internet. whether it is the new generation of sports who are tenacious and have a strong sense of the internet, or the young short video bloggers full of positive energy, they are all striving to achieve the two-way running of "positive energy" and "large traffic" through their own influence.

the construction of internet civilization cannot be separated from the help of young people. on august 28, the 2024 china internet civilization conference was held in chengdu. at the internet civilization cultivation forum, chen zhongwen, director of the three su temple museum in meishan, sichuan province, zhang hongzhong, dean of the school of journalism and communication of beijing normal university, wang shun, an athlete of the chinese national swimming team, and niu yu, a positive energy short video blogger who encourages people with disabilities to be self-reliant and self-reliant, shared their thoughts on spreading positive energy on the internet and guiding young people to participate in the construction of internet civilization.

chinese national swimming team athlete wang shun photo source: photo by zhang jian, reporter of china business news

to deal with "fan circle culture", young people need to be guided correctly

"in fact, this is a lifestyle for our athletes after training. we hope that through this lively form, everyone, especially the younger generation, will pay more attention to sports, learn about swimming, join in the sport, strengthen their bodies, and contribute to the construction of a healthy china." at the conference, wang shun shared the original intention of creating the above series of short videos.

wang shun said that he is also an intensive user of the internet. he obtains important knowledge and information through the internet in his study, life, training and competition, which helps improve his personal experience and professional knowledge and he feels the positive role of the internet.

when she was young, niu yu experienced the wenchuan earthquake and lost her right leg forever. the prosthesis became a part of her body. but she did not fall down. after putting beautiful stickers on her steel leg and installing a small shining light, niu yu chose to stand up and keep walking.

today, the "steel leg girl" wearing her own diy prosthesis has many labels: a short video blogger with millions of fans, a "spring outing brother" who bravely speaks out for the disabled, and a 2024 chinese good person who illuminates the way forward for more disabled people...

it can be said that under the trickle of positive energy on the internet, niu yu has walked out of the haze and regained a new life. not long ago, at the launching ceremony of the 2024 sichuan provincial internet civilization theme practice activity "e-road sichuan travel·civilization with me", niu yu was also appointed as the sichuan internet civilization communication ambassador.

but the internet is complex, with both beauty and noise. when star athletes such as wang shun were troubled by the "fan circle culture", bloggers such as niu yu were also misunderstood, slandered and defamed by strangers.

how can we give everyone a clear network environment?

wang shun believes that the internet is full of bad incidents such as online water armies, fan circle culture, smearing heroes, spreading rumors, etc. these not only endanger the physical and mental health of the younger generation, but are also not conducive to the creation of a good social atmosphere.

in wang shun's eyes, as teenagers who are still in the critical period of growth, absorbing and learning positive online content is conducive to their shaping of a complete personality and a better image. wang shun said that strengthening the construction of network civilization requires not only the competent authorities to further improve the laws and regulations and increase the cost of violations, but also to enhance the network security awareness of the whole people and the healthy behavior habits of using the network.

niu yu said that public figures should make good use of their online influence, continue to convey good online voices, and help and guide young people to establish correct online values.

"make up lessons" and "follow up" make culture and young people run in both directions

last week, the domestic game masterpiece "black myth: wukong" with traditional culture as its core was officially launched. it became a phenomenal topic as soon as it was launched, and the related filming locations also set off an online and offline tourism boom. this also prompted relevant cultural practitioners to rethink the innovative dissemination of traditional culture.

"culture and museums have become a hot topic of social concern nowadays. how to spread excellent traditional culture through the internet is a new topic given to us by the internet era." in chen zhongwen's view, cultural innovation is one of the keys to attracting young people to get close to traditional culture and accept chinese culture.

for example, chen zhongwen introduced that in may this year, the three su temple museum launched an 8-episode international micro-documentary, using the innovative expression of chinese audio books, starting from a well, a tree, a cultural relic, and a story, telling the world about the three su culture from the perspective of ordinary people. after the video was released, it triggered a wave of "chasing" the three su culture overseas, and the total number of online views reached 40 million.

chen zhongwen said that many cultural and museum communication carriers and hosts, including the san su temple museum, need to "make up for their mistakes". in cultural interaction, if museums are the supply side, then young people are undoubtedly the demand side. when planning activities, hosts should not just "stuff" culture to young people, but should strive to achieve a two-way flow of culture and young people.

"make up lessons" cannot be limited to looking back at the past, but also needs to focus on the present and look to the future.

in recent years, zhang hongzhong and his team members have been working on one thing - using big models to sort out the "chinese cultural landscape" on the internet. they found that the landscape is dominated by ancient humanities and social sciences elements, lacking modern and contemporary considerations.

specifically, according to the data visualization provided by zhang hongzhong, ancient cultural symbols before modern times (1840) account for an absolute proportion, among which various traditional festivals, terracotta warriors, dumplings, etc. are high-frequency words. however, modern elements are relatively few, with only a few such as peking opera, kung fu, journey to the west, and dream of the red chamber.

it should be noted that the vocabulary of the current state of china's modern and contemporary scientific and technological development is basically zero. therefore, zhang hongzhong suggested that we should further strengthen the dissemination and innovation of culture, especially in the field of modern and contemporary science and technology.

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