news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

Recently, at the 2024 Summer Inbound and Outbound Tourism Salon held by Deep Blue Think Tank, Yang Jinsong, director of the International Research Institute of the China Tourism Academy, said in his keynote speech that under the trend of accelerated recovery, outbound tourism still shows a trend of being dominated by the short-distance market on the one hand; on the other hand, the proportion of individual tourists is increasing, and outbound tourism also shows a new trend of personalized, complex and fragmented travel. In the face of current development conditions and challenges, Yang Jinsong suggested that tourism management departments, market players and destinations should systematically guarantee the safety, convenience, equality and quality of Chinese citizens' overseas travel from a multi-perspective perspective.

Mainly in the short-distance market

Since the beginning of 2023, the recovery of the outbound tourism supply chain and China's outbound tourism has shown a clear acceleration trend.

Yang Jinsong introduced the basic situation of outbound tourism in the first half of 2024 using the data of outbound tourism activities organized by flights and travel agencies as examples.

In terms of flights, in the first half of 2024, the passenger volume of Hong Kong, Macao and Taiwan routes was 4.592 million, an increase of 83.4% year-on-year, recovering to 75.9% of 2019; the passenger volume of international routes was 29.673 million, an increase of 254.4% year-on-year, recovering to 81.8% of 2019. In terms of outbound tourism activities organized by travel agencies, in the first quarter of 2023, travel agencies nationwide organized 319,000 outbound tourists, while in the first quarter of 2024, it rose rapidly to 2.868 million, almost nine times that of 2023.