During the peak season, thousands of stores celebrated the event together. Xinri has a deep understanding of the young traffic code and promoted efficient traffic conversion in stores.
2024-08-28
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In the golden month of August, the winds and clouds surge. On August 25, Xinri Electric Vehicles held a grand opening ceremony of "100 stores opening in Wuxi" that shocked the industry, instantly becoming the focus of the industry, and aroused the high morale and firm confidence of dealers across the country to win the peak season. This grand event is a deepening of Xinri's brand strategy of "intensive cultivation and fighting for the peak", a gorgeous display of its diversified product matrix, and through the precise layout of Wuxi, a strategic terminal, Xinri has once again set off a new round of channel expansion and incremental carnival in the peak season with unprecedented scale and strong momentum.
01
Hundreds of stores open, glorious start
Triggered a car buying spree in Wuxi
Stores serve as a bridge between brands and consumers and are an important carrier for releasing brand potential. The "100 stores opening" is not only a comprehensive upgrade of the market layout, but also a concentrated display of Xinri's electric vehicle product matrix. From simple and practical electric bicycles to luxurious and high-end electric motorcycles, from timeless classic models to trendy new products, each model represents Xinri's unremitting pursuit of technological innovation and product design.
It can be said that the newly upgraded store configuration combined with the personalized car-buying experience has not only greatly stimulated the enthusiasm of local consumers, prompting them to actively enter the store for test rides and purchases, but also attracted many well-known KOLs to visit and check in. In addition, the on-site support of the national-level CP Xiaoxin and Xuewang not only brought a lot of good luck and joy to consumers, but also turned the grand occasion of "hundreds of stores opening" into a hot topic on social media. This series of measures has made Xinri Electric Vehicle stand out in the fierce competition in the peak season market, and once again won the recognition and praise of the market and users.
In addition to the store renovation and upgrade, Xinri has carefully planned a series of generous preferential feedback activities to bring consumers an unprecedented car-buying feast. During the event, customers who purchase designated electric vehicles will have the opportunity to participate in the lucky draw. Not only will there be thousands of branded home appliances such as refrigerators and fans given away for free, but there will also be free coupons for Mixue Ice City throughout the year, so that you can enjoy sweetness and good luck. In addition, Xinri has also launched a policy for replacing old cars, with a maximum discount of 1,000 yuan, making the purchase of new cars easier and more affordable. This heavy benefit quickly set off a car-buying boom in Wuxi, allowing every consumer who participated in it to deeply feel the warmth and sincerity conveyed by the Xinri brand while experiencing the fun of car buying. While deeply reaching and activating the Wuxi market, Xinri Electric Vehicles has also achieved a rapid increase in brand awareness and a significant expansion of market share. Through this point-to-surface market strategy, it has laid a solid foundation for the brand image and good reputation of Xinri Electric Vehicles across the country.
02
Accurate layout to win the peak season
Xinri builds a national hotbed of growth
The world looks to China for electric vehicles, and China looks to Wuxi for electric vehicles. As the core position of the electric vehicle industry, Wuxi has long been a gathering place for the industry's leading forces, and has demonstrated broad market potential and room for growth. In this battleground, Xinri Electric Vehicle, as the first A-share listed electric vehicle company in China, has been closely connected with Wuxi since its inception, and regards this place as the foundation for its intensive cultivation and thriving growth. During this peak season, Xinri Electric Vehicle has carefully planned the "100 Stores Opening" event in Wuxi, which not only demonstrates its determination to make full efforts in Wuxi, but also reflects the strong brand appeal of Xinri Electric Vehicle and the market's recognition and love for Xinri.
In the fierce competition of the traditional peak season, Xinri has already taken the lead and has successively cooperated with well-known brands such as Jiaduobao, Yili Yogurt, and Mixue Ice City. It has not only broken the boundaries of the industry and achieved the deep integration of brand resources and complementary advantages, but also accurately captured the attention of young consumer groups through interesting interactive methods, making the Xinri brand a bright spot in the young trend. What is particularly eye-catching is the "true co-branding" story between Xinri and Mixue Ice City. This cooperation not only rooted the concept of Xinri's "lucky car" in the hearts of consumers, but also cleverly integrated the element of good luck into the two-wheel travel life of users, setting off a trend of sharing good luck among all people in the market, and further enhancing the affinity and market influence of the Xinri brand.
Summarize
With the successful holding of the "100 Stores Opening in Wuxi" event, Xinri once again fully demonstrated its brand strength and set a new benchmark for channel expansion and high-quality store construction in the national market. Driven by technological empowerment and the continuous improvement of product strength, Xinri Electric Vehicles is resonating with dealer partners with a more high-spirited attitude to welcome a new sales frenzy. In the future, with the opening of more high-quality stores and the deepening of cross-border cooperation, Xinri Electric Vehicles will continue to lead in the fiercely competitive market and bring more surprises and possibilities.
