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Hermès Barénia fragrance will be launched globally on September 2, 2024

2024-08-27

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She walked into the room with a smile that completely changed the atmosphere. And this smile was not just for me - it was a light, a light that she forgot to put out. She walked in as if she had just been immersed in a throbbing joy, a morning run in the woods, a hug, or a burst of laughter, and her eyes were still shining. And her hair, hanging playfully around her cheeks, like a little animal she reluctantly tamed, bounced on her shoulders with every step, and burrowed into her collar, jewelry, and skin, making it impossible to tell one from the other. She and the objects she wore were one: calm and at ease, indescribable, and at that moment, I think, no camera could capture it.

Since then, we have met, she came to my residence, and I, motionless, was witnessing the emergence of a mysterious woman - she was not timid at all, but confident and generous.

She was not the kind of person who followed orders and had no opinions of her own, but her natural elegance would never make her rude. She walked through the studio, her light clothes rustling coldly, and when she found a chair to sit down, it was as if the sails were retracted, and with a soft sound, it suddenly became quiet.

She turned her back to the southeast window, bathed in the natural light, and waited quietly and elegantly as usual, as if facing the world directly was the best way for her to get along with the world. Her smile changed the moment it touched the surrounding environment, just like perfume, which would transform the moment it touched the air or the body. The bright smile turned peaceful and full of curiosity.

I had to find something to say, but no matter what words I used, it seemed that they could not match this tranquility - the woman in front of me lived in it, so naturally and comfortably. This extraordinary atmosphere was created by her presence alone, and I would never disturb it abruptly. Every minute and every second was a scene. Whether she was beautiful or not, or where her beauty was, I had no way to answer, because the chemical reaction triggered by her presence far exceeded these. I completely forgot to pick up the camera on the coffee table, and I also forgot the purpose of this photo shoot. I suddenly felt that letting her in the photo was just a vulgar act, and it would definitely be a joke between us in the future.

Can she read minds?

She suddenly confessed that portrait art sometimes seemed to her like a life trapped in a fence. She said that the freeze frame at this moment lacked the reality of the present moment, because we are always changing. She quoted a favorite painter and asked if it was impossible to capture the portrait of fire, air, and color. I noticed that she never left the soft handbag, always hanging it in the crook of her arm. The leather was tinged with an antique color that transcended time, and the velvety texture was ready to come out, making people want to reach out and touch it. And there seemed to be an empathetic connection between her skin and the leather.

I think her beauty is to her just like her handbag is to her: her beauty and the beauty of the leather have become one. I am therefore certain that the woman in front of me does not belong to my shutter, and no freeze frame can capture her charm. Because it is she who brings life and change to this space, and it is she who attracts my heart, because she is not a model, but the embodiment of beauty.

Maria Pourchet

The first chypre fragrance

Christine Nagel, Creative Director of Hermès Perfumes, presents a highly sensual combination of notes to create the first Hermès chypre fragrance. After a long process of construction, shaping and carving, a charming perfume is born. The elegance of the butterfly turmeric flower is surprisingly integrated with the miracle fruit. The warm oak and the rich patchouli cherish the emotions they convey. This timeless olfactory combination melts on the skin, showing its unique imprint and leaving unforgettable memories.

The name of sensibility

Barénia is one of the iconic leathers of Hermès. Its naturally fine, soft and sensual texture makes it feel like one with the skin. Barénia leather conveys a sense of intimacy, which becomes passion and courage with every move of the body. It is instinctively attracted to free and brave souls. This is the spirit of Hermès Chypre. Skin and Chypre attract each other and become one. It is a symbiosis between body and soul, and a symbol of a confident and courageous woman.

COLLIER DE CHIEN spirit feel

The classic Collier de chien bracelet, inspired by the dog collars made during Hermès’s days as a saddle maker, has become a timeless classic. This elegant piece combines leather and metal to create a free-spirited look that perfectly captures the spirit of “freedom from bondage”. Already in the Roaring Twenties, this piece was worn by women to express their independent spirit. The Collier de chien inspiration is constantly reinterpreted, with new lines, colors, materials and textures. It has inspired bags, accessories and all kinds of objects. Now, for the first time, it is interpreted in the design of a perfume bottle.

Fascinating objects

Designer Philippe Mouquet, a long-time partner of the brand, drew inspiration from the classic Collier de chien bracelet to create a curvaceous, transparent bottle with precious metals. The bottle recreates the oval shape that echoes the bracelet, and is embellished with four sharply defined cabochon studs on a metal plaque. A harmonious blend of classic elements condenses into this powerful and timeless iconic perfume.

Charm lines

The outer box of the perfume presents an elegant geometric design. The metallic oval plaque echoes the bottle design and is integrated with the Hermès iconic letter H. The perfume name Barénia is presented in the center in red, which represents confidence and enthusiasm. The perfectly balanced design echoes each other, just as if the long history of Hermès perfume has a long history in simple lines.

The Barénia collection also features a scented body cream in an elegant glass container, which allows the new chypre fragrance to last for a long time on the skin. It is also paired with a soap with the letter H engraved on the surface to make this sensory experience even richer.

“The Hermès woman is always curious. Her stepsGuided by intuition, we take the path that is different from others, but we never lose our way. "

Christine Nagel, Creative Director of Hermès Fragrances

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