Lushan, be your love support! The 5th Lushan International Love Film Week will open on September 19
2024-08-26
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Lushan, a place of extraordinary beauty and human habitation, is a place of mountains and rivers, history, and the intersection of Chinese and foreign civilizations. It is also filled with the warm and romantic love memories of the Chinese people. In the new era, how will Lushan continue to write a long story about love? The 5th Lushan International Love Film Week, which will be held in Lushan, Jiangxi from September 19 to September 25, will give you the answer.
This film week is guided by the Publicity Department of the CPC Jiangxi Provincial Committee (Jiangxi Provincial Film Bureau), the China Film Foundation, and the China Film Association, hosted by the Jiangxi Provincial Department of Culture and Tourism, the CPC Jiujiang Municipal Committee, and the Jiujiang Municipal People's Government, undertaken by the Publicity Department of the CPC Jiujiang Municipal Committee, the Jiujiang Municipal Culture, Radio, Film and Tourism Bureau, the CPC Lushan Municipal Committee (Lushan Administration Bureau Party Committee), and the Lushan Municipal People's Government (Lushan Administration Bureau), and strongly supported by the China Film Archive, the Jiangxi Federation of Literary and Art Circles, and the Jiangxi Film and Television Association. The entire event will be presented on CCTV Video of China Central Radio and Television, aiming to create an exclusive "Lu-style" romance through the central-local linkage model, to help the deep integration and development of Jiujiang's cultural and tourism industry, and to make the "Lushan World Leisure" brand a reality.
Film and travel fusion, renewing the classic
The 5th Lushan International Love Film Week takes "film and tourism integration" as its starting point, and carefully designs a theme with emotional value and interactive communication value - "Lushan, be your love support", combining the three different stages of love, "first love", "long-term dependence", and "final companionship", with Lushan poetry and culture, and echoing the Lushan cultural tourism scene. Focusing on the "love support" perspective of Lushan, this film week also planned the innovative "Mountain Alliance Light and Shadow Launch Conference", "Lushan Love Film Night Gala", a series of love-themed film screenings that bring together excellent works of light and shadow from China and abroad, the newly unveiled "New Film Promotion Conference", "Lushan International Filmmakers Forum", "CCTV Video Living Room" and other exciting contents, as well as a series of online and offline activities closely combined with Lushan culture and the film industry, inviting audiences and tourists to gather the romance of the past and present in the mountain alliance, and jointly create "audience film week, tourist film week, Lushan film week".
In Lushan, you can meet love through movies and continue love through movies. Through the planning idea of "integration of film and tourism", this film week will bring a new cultural experience to Lushan, become a new engine for spreading Lushan culture, promoting the development of Lushan film industry culture, and a new model for realizing the two-way development of "film and tourism".
Video and film integration, assisted by CCTV
This year, Lushan International Love Film Week uses CCTV Video, the flagship new media platform of China Media Group, as its "base" to innovatively create a series of film activities, creating a romantic carnival for movie fans both online and offline.
In early September, the CCTV H5 special page dedicated to the 5th Lushan International Love Film Week will be launched first, updating fans with the latest news and exciting videos of related film activities in real time, enhancing the interactivity of the film week activities while showcasing the style of Lushan. In addition, the film week will also provide online audiences with a "window" to participate in a series of love-themed film screenings, inviting all online audiences to watch classic Chinese and foreign love films and enjoy the romance of autumn on the CCTV H5 special page of the 5th Lushan International Love Film Week.
It can be foreseen that this cooperation between the central government and local governments will not only enhance the popularity and influence of the film week, but also create a new situation for the in-depth integration and development of culture and tourism in Lushan.
Traveling to Lushan Mountain with one plane, full of sincerity
In order to invite more young friends to meet in Lushan, Lushan adheres to the concept of open festival hosting. During the film week, it will release a variety of preferential benefits on the "One Device to Travel Lushan" WeChat applet of Lushan Scenic Area, open online reservations, and invite audiences and tourists to participate in the rich and colorful activities of the film week.
The series of love-themed film screenings will feature three major themes: "First Encounter with Love, Encounter with Film", "Long-term Dependence, Love with Film", and "Final Togetherness, Continued Love with Film", bringing together 20 Chinese and foreign love film masterpieces, giving the audience a sensory experience throughout different love cycles and allowing the audience to appreciate the romantic charm that transcends national boundaries. Audiences and tourists can purchase tickets through the official ticketing service platform of the Film Week, Maoyan APP.
In 2002, the Guinness World Records UK Headquarters officially awarded the Chinese film "Lush Mountain Love" the Guinness World Record of "the longest continuous screening time in the same cinema in the world", and the Lushan Love Cinema, as a cinema for film screenings, became famous. In this film week, the Lushan Love Cinema will also return with a new look and screen many Chinese and foreign films. The continuous improvement of the international influence of the film week has also brought together films from many countries. The audience will experience the unique expression of love in different countries in the series of love-themed film screenings. It is worth mentioning that in this special year of the China-France Cultural Tourism Year, the organizers of the film week will also sincerely invite many French films to be screened in Lushan, and their main creators and representative teams will also have on-site exchanges, allowing the audience to experience the brilliant collision of "Lushan-style romance" and "French romance".
In addition to allowing the audience to experience the brand new domestic love movie in advance and listen to the creators' interpretation and sharing of contemporary love movies and Chinese romantic aesthetics, the new film promotion conference will also host the China premiere of a French love movie, allowing the audience to understand the different love philosophies of "China and France".
The "Lushan International Filmmakers Forum" will gather famous Chinese and foreign artists in Lushan, build an expert think tank, take "Film and Tourism Integration" as the theme, share classic cases, and promote in-depth exchanges and cooperation between China and foreign countries in the fields of romantic films, film and television, and coordinated development of cultural tourism.
The "Lushan Love Movie Night Gala" will pay tribute to the classics in the real scene of Lushan, using movie music as a clue to lead the audience through ancient and modern times, China and abroad, embarking on a star-studded romantic journey and approaching the "Lu-style romance" of different ages and eras.
The exclusive official talk show launched by CCTV Video of China Central Radio and Television, CCTV Video Living Room "Special Edition of the 5th Lushan International Love Film Week", will use Lushan as its living room and invite celebrity guests from the film and television industry to feel the leisurely beauty of Lushan and touch the profound cultural heritage of Lushan.
"Ancient and Modern Love: Tao Yuanming Talks about Modern Love Concepts" is a special podcast program for Lushan International Love Film Week, which will reveal to the audience the Chinese love concepts hidden in Tao Yuanming's poems and essays thousands of years ago.
"The waterfall falls three thousand feet straight down, I wonder if it is the Milky Way falling from the sky" is Li Bai's love at first sight of Mount Lu; Bai Juyi wrote in Dalin Temple of Mount Lu: "The flowers of April on earth are gone, and the peach blossoms in the mountain temple are in full bloom", which may represent the love that will come after twists and turns; Tao Yuanming's "Picking chrysanthemums under the eastern fence, leisurely seeing the southern mountains", choosing a partner is also choosing a lifestyle...
When screen classics meet Lushan culture, what kind of Chinese romance will collide? From September 19th to September 25th, let us look forward to the pure and beautiful love story, the touching Chinese and foreign cultures, and the romantic feelings of home and country, which will complement each other in the light and shadow of Lushan and meet at the top!
