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"In this once-in-a-century major change, all industries have ushered in a new era of adjustment. The painful period of the transition from old to new functions, the new era also breeds new opportunities. In this process, the strong will strengthen themselves and move forward courageously like optimists."

On August 22, at the 4th Langjiu Manor Membership Festival, the wonderful speech by Wang Junlin, Chairman of Langjiu Group, drew applause from the audience.

As it is said, moving forward courageously to cross the cycle is one of the key words in Langjiu's development in recent years. Standing at the key node of the times change, Langjiu, which owns top resources such as the high-quality production capacity of the Chishui River Golden River, planned and built a world-class liquor estate with advanced concepts 16 years ago, creating the industry's unique "growth and storage" brewing context, and responding to market changes with an increasingly perfect production and storage system.

At the event, Wang Junlin reported to the "Go Home" members: Langjiu's sauce-flavor liquor production capacity will reach 80,000 tons in 2025, and the stored wine will reach 270,000 tons by the end of this year, and 500,000 tons in 2030; the blended-flavor liquor will continue to steadily advance at the rate of 100,000 to 150,000 tons of base wine per year. Based on the existing 300,000 tons of base wine, the base wine storage will reach 500,000 tons in 2030, and will lay a solid quality foundation for the blended-flavor products headed by Longmalang, Heimat and Langte.

These strategic forward-looking layouts and decades of solid accumulation have enabled Langjiu to have the foundation and confidence to cross cycles. They have also made Langjiu the only famous liquor company in China that owns both world-class liquor estates and top-level production and storage capabilities, laying a solid foundation for it to join the ranks of world-famous liquors and compete with wineries around the world.

*The content of this article comes from the Internet, does not represent the views of this magazine, and does not constitute purchase or investment advice.