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Cover News reporter Luo Tianyi Photo provided by the interviewee

Even hotter than the weather is Chengdu's consumer market. On August 23, 2024, the "2024 Jinjiang Beer Music Week - Donghu Good City High Beer Market" event kicked off in Jinjiang District, Chengdu, bringing a music consumption feast to citizens and tourists.

Jinjiang Beer Music Week event site

It is understood that the Jinjiang Beer Music Week will last for one week, from August 23 to August 29. The event will continuously strengthen Chengdu’s new “December City” consumption brand by combining consumption hotspots with the famous cultural and creative city, tourism city, event city, food capital, music capital, and convention and exhibition capital, enrich the “Chengdu Good City” International Consumption Season activities, and fully display the overall image of Chengdu’s consumption in the “Year of Consumption Promotion”.

Through the clever connection of consumption scenarios, this event draws a food treasure map with unique Jinjiang characteristics, attracting consumers to the streets and alleys of Jinjiang to find delightful little beauties, a cup of coffee, a glass of wine, a cup of tea, a bowl of soup, a dish, a gift, a wisp of fireworks... In these small and beautiful consumption spots, they can find the fireworks of life. While fully experiencing the charm of Jinjiang District's food culture, it also builds a broad display stage for local enterprises, effectively enhancing the influence of consumer brands.