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The case I want to introduce to you today is: There is a barbecue restaurant in Shandong. The owner launched a "free barbecue" campaign. Not only did he not lose money, but he also collected a crazy amount of 2.35 million in just one year.

【1】Case Background

Lao Zeng is the owner of this barbecue restaurant and the protagonist of the case I am going to introduce to you today. Speaking of Lao Zeng, he has been in the catering industry for many years. He lost money in restaurants and barbecue restaurants before, but he did not expect that he made a fortune in the past two years by opening a barbecue restaurant, collecting 2.35 million yuan a year.

Lao Zeng is less than 50 years old this year. When he was young, he married the daughter of a pork seller from the next village. The girl's family was well-off. If it weren't for the fact that the daughter liked him, she would have looked down on Lao Zeng, a poor boy. Fortunately, Lao Zeng was good at talking and was also quite hardworking. As time went by, his mother-in-law liked Lao Zeng more and more.

At that time, Lao Zeng opened a restaurant in the city with the help of his wife's family. In fact, when the restaurant first opened, Lao Zeng also made some money and bought a house in the city. However, business is like this, with ups and downs. You may make money today, but you may lose money tomorrow. Within two years, the restaurant could not continue to operate and closed down.