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Survey on the family-run insurance business model: By developing family-run business around insurance policies, can the “insurance service” model allow insurance companies to “break out” in the high-net-worth market?

2024-08-24

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Reporter Yuan Yuan, Editor Ma Ziqing

"The reason why I chose to join the CGI Family Office Incubation Center is because I saw the accelerated upgrading and transformation trend in the financial services industry." Kang Chaofeng, partner of the CGI Family Office Headquarters, said in an interview with a reporter from the "Daily Economic News".

The reporter of Daily Economic News noted that with the rapid growth of China's wealth accumulation and the expansion of the high-net-worth population, the "2023 China Private Wealth Report" released by China Merchants Bank shows that by the end of 2022, the number of high-net-worth Chinese with investable assets of more than 10 million yuan will reach 3.16 million. This is undoubtedly a huge market for various financial institutions.

Image source: 2023 China Private Wealth Report

At the same time, as the "human wave tactics" began to fail,This means that the era of "land grabbing" in the insurance industry has ended, and the era of "intensive cultivation" has officially begun.. However, there are obviously not many fields that can withstand the "intensive cultivation" of insurance companies, and Gawker is one of them.

The establishment of family offices has become a "new trend" in the insurance industry in the past two years. According to incomplete statistics from the Daily Economic News, more than 10 insurance companies and insurance intermediaries have established family offices in recent years. However, from the perspective of business model, there are currently three main types of family offices in insurance institutions:Insurance agency embedded family officeA family office founded by a senior insurance agentandFamily offices jointly established by insurance companies and agents