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The largest car dealer group also went bankrupt, and a large number of luxury brand car owners suffered

2024-08-24

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Recently, luxury car buyers are a little nervous.BenzBMWLand RoverThere have been cases where vehicles of other brands cannot be picked up, or where the certificates of conformity cannot be obtained and the license plates cannot be obtained.

Purchased at Jiangsu Xuzhou Mingzhibao 4S store under Guanghui AutomobileBMW X5Consumers told the media that they signed a formal sales contract when buying a car, paid the deposit and down payment, and completed the loan procedures. Two months later, the car had clearly arrived at the store, but was parked in the store and could not be delivered.

According to users, Mingzhibao 4S store alone had a funding gap of more than 20 million yuan, and the certificates of conformity of more than 40 cars were used as collateral. "Consumers later collectively went to the store to defend their rights, and finally negotiated a solution. Out of desperation, the 4S store used a copy of the certificate of conformity to apply for a temporary license plate, and then drove the car away."

At present, neither Guanghui Auto nor the 4S store has responded to this matter.

The experts learned that many 4S stores under Guanghui Auto have encountered such a difficult situation of picking up cars.VolvoOwners of brands such as 4S stores have reported that they cannot pick up their cars after paying. The reason is mostly that the vehicle's certificate of conformity has been mortgaged by the 4S store, so even if the vehicle arrives at the store, it cannot be picked up, let alone registered.

In fact, on July 26 this year, the big coffee quoted a well-known blogger to remind everyone:Those who are planning to buy a car recently must pay attention. If you buy it from Guanghui Group, you must pick up the car and register it on the same day.

Guanghui Auto is the largest automobile dealer group in China in terms of passenger car sales in 2023. However, this year, the group has been repeatedly exposed for arrears of wages for employees, and its stock price has plummeted since then. On July 18, Guanghui Auto triggered the delisting mechanism because its stock price had been below 1 yuan for 20 consecutive trading days. Compared with the market value of 100 billion yuan per share at its peak of 15.75 yuan in 2015, Guanghui Auto has shrunk by 95% in less than a decade of A-shares. Retail investors holding the stock have already fainted in the toilet.

These are all signs that Guanghui Auto has major operational problems. Why did so many customers choose to buy cars at the group's 4S stores in July and August?

At present, it seems that the low price of cars is a major reason why car owners are cheated.

When visiting the market in July, the experts learned that Guanghui Auto only closed some stores, and many stores were still operating normally. According to user feedback, many 4S stores of Guanghui Auto offered discounts that were 10,000 to 20,000 yuan higher than other stores of the same brand.

After completing the sales target for the first half of the year in June, many luxury brand manufacturers withdrew their discounts in July. This kind of news frequently appeared on hot searches, so Guanghui Auto’s promotion policy was very attractive to consumers. In addition, some users have the perception that "luxury brand 4S stores have stable operations and good reputations", so they did not carefully understand the store's operating conditions when buying a car.

In fact, the discount offered by Guanghui Auto is subject to certain conditions, namely, "there must be a 20-day delay from the issuance of the invoice to the delivery of the car." Such a rule can be summarized as "there must be something wrong when things are abnormal."

So, after falling into the trap of "difficulty in picking up the car", do users still have a chance to recover their losses? At present, it seems that the difficulty coefficient of this matter is very high.

The current operating situation of Guanghui Auto can be described as a mess. According to Guanghui's first quarter financial report for 2024, its total liabilities are 69.254 billion yuan, and its cash on hand is 8.336 billion yuan. Under this circumstance, Guanghui Auto is estimated to have no money to redeem the certificate of conformity.

As of December 31, 2023, Guanghui Auto distributes more than 50 passenger car brands and operates 735 outlets (including 695 4S stores). In 2023, 50 4S stores were closed. According to Blue Whale News, the number of Guanghui store closures may reach 300 in the future.

The experts learned that Guanghui’s BMW,Audi4S stores of luxury brands such as , Land Rover and others also have plans to close.

Generally speaking, wage arrears will seriously dampen employee enthusiasm and even lead to the company’s bankruptcy. This year, there were many reports of Guanghui Auto’s wage arrears. It can be inferred that the boss had long been thinking about “letting things go badly”.

Taking all the above reasons into consideration, it is not realistic to ask Guanghui Auto to take the initiative to pay money to fill the hole in the certificate of conformity. "Unity is strength", car owners who cannot pick up their cars are advised to unite and work together to see if they can find a way to protect their rights.