Sticking to the original intention and creating excellent quality, Sundex won the "Hunan New Quality Brand Communication Award"
2024-08-24
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Red Net Time News August 24th(Reporter Xiang Wan) Recently, the Rednet New Media Academy establishment ceremony and the first batch of online anchor tutor appointment ceremony jointly sponsored by the Hunan New Media Association and Hunan Rednet New Media Group and co-organized by the Changsha Online Anchor Association were held at the Rednet Studio Center. At this event, Sundance Group won the "Hunan New Quality Brand Communication" award in recognition of its outstanding contribution.
As a leading enterprise in Hunan's clothing industry, Sundance Group has been focusing on design, development, production and sales since its establishment in 1989. The group owns the "Sundance" commuter wear brand, the "Sun Ovis" group customization brand and the "Self-made" private customization brand. Through various sales channels such as brand experience halls, specialty stores, shopping malls, shopping mall counters and e-commerce, Sundance has achieved an omni-channel layout with more than 300 stores covering more than 10 provinces and cities across the country. Sundance's rapid development has made it one of the top 30 enterprises in the national clothing industry, a high-tech enterprise in Hunan Province, and has been recognized as a national industrial design center, undertaking the national science and technology support plan.
In 2022, Sundance upgraded its brand strategy and established "high-end menswear that has won numerous global awards" as its new brand positioning. In September of the same year, Sundance opened its new flagship store with a new brand image, and launched the first Sundance down jacket with Dior's co-designer Bruc Akyol. This move attracted widespread attention in Changsha. Since then, the new image of the Sundance brand has been introduced to consumers in many provinces and cities.
For 35 years, Sundance Group has always adhered to its original aspirations and is committed to providing consumers with the highest quality high-end products. It insists on integrating global design resources and cooperating with multiple international design teams to launch a number of themed joint products. Since 2022, Sundance has launched the Master Capsule Series with Dior co-designer Bruc Akyol, which has been well received by customers. Its pioneering down jacket category cleverly combines the neat appearance of the jacket with the warmth of down, breaking the inherent impression of traditional business down jackets and achieving a perfect combination of style and warmth.
In 2024, Sundance upgraded its brand positioning to "modern commuter wear that has won multiple global awards" and innovated again, collaborating with Hermès designer Christophe Copin to interpret the Master Series, which will soon be launched on the market, completely refreshing the image of business menswear to better meet the clothing needs of modern business white-collar workers and workplace elite men.
As of August 2024, Sundance has won 26 international awards in 11 categories, including the American Muse Award, the French DNA Award, the European Good Design Award, the ISPO Global Design Award, the American IDA Award, the FDA French Design Award, the IIDA International Design Award, and the New York Design Award.
