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LV is also trying to take advantage of the popularity? "Turtle Pendant" sells for 7,400 yuan each

2024-08-24

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At the just-concluded Paris Olympics, the Olympic athletes were the undisputed top influencers in promoting products. Among them, Quan Hongchan, who “loves turtles like her life,” single-handedly made “Little Turtle” popular.

During the Olympics, there were so many turtles on Quanmei's backpack that she couldn't fit them all, which attracted athletes from other countries to secretly take photos and share them. At one o'clock in the morning, she was discovered by netizens in the live broadcast room of opening the "blind box of turtles", and was controlled by the "unboxing turtles" for several hours before she left.

Screenshot from TikTok: Quan Hongchan

After returning to China, she immediately posted photos of the glow-in-the-dark colorful turtles all over the floor, which sparked heated discussions among netizens. It is reported that the number of viewers in Quan Hongchan's live broadcast room for placing orders exceeded 800,000 on the same day. A Yiwu jewelry owner said: "Quan Hongchan alone has made a factory popular. After the orders exploded, there was no time to start production."

After the cute "little turtle" was spontaneously endorsed by the Olympic champion, the traffic reached a new level.

Amid such overwhelming traffic, some sharp-eyed netizens discovered that LV has launched a turtle backpack pendant, priced at 7,400 yuan. It comes in three different colors. The tortoise shell part has LV's classic LOGO pattern, and the middle layer has a zipper to store small items.

LV turtle bag charm

The shape looks a bit silly, the price is ridiculously expensive, and it is definitely a "luxury product that doesn't cheat the poor" series. Some netizens commented:"This one won't work. It doesn't glow. My sister Quan doesn't like it." "It's better to go to Yiwu and buy a bunch of them."

Is it the charm of the little turtle, or the popularity of the Olympic champion? The reporter clicked into the LV applet and found that the classic old flower turtle bag was out of stock and needed to subscribe to the arrival notification.

In fact, LV has a long history of designing animal elements, and in April this year, it launched a cross-border collaboration with young Chinese artists. The cartoon images presented on fashion have given "animal friends" a more vivid vitality.

LV old flowers also produce a wonderful chemical reaction with animals, adding a youthful and playful sense of vitality.

Previously, LV also launched a shoulder bag with a turtle pattern.

Although the new turtle-designed product launched by LV this time has been questioned for being a trend-follower, it has not stopped its hot sales. Some netizens found that Wang Chuqin, who is also a "top star" in the Olympics, has already bought it and hung up the same LV turtle bag ornament early.

Would you buy this LV "little turtle"?

Trendy News reporter Wang Jingping (Photo from LV official)

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