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The jokes are not funny, new talents cannot be promoted, is the talk show industry in a slump?

2024-08-23

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Recently, two talk show variety shows, "The King of Comedy Stand-up Season" and "Talk Show and His Friends", were broadcast on iQiyi and Tencent respectively.

Even though Li Dan is no longer in these two programs, they still have the characteristics of previous programs. There are many famous talk show hosts and new talk show hosts competing on the same stage, wanting to bring interesting jokes to everyone and convey a positive attitude towards life and comedy spirit.

The two shows sparked heated discussions among the audience as soon as they were aired, and everyone agreed that the two shows were a substitute for "Talk Show Conference". As Xiaoguo Culture is well-known in the talk show field, and this time there are many well-known actors performing in the two shows, it naturally triggered comparisons among the audience.

However, talk show programs seem to have gradually entered a bottleneck period. Many viewers believe that the quality of jokes and the performances of actors are not as good as before. Especially when programs of the same type are broadcast in large numbers, it is extremely boring to see them all being the same.

Does the talk show industry still have a chance to continue its former glory?

01

Will the show be funny if it uses Stephen Chow as a publicity gimmick?

The "King of Comedy Stand-up Season" currently being broadcast on iQiyi has invited guests such as Wang Jianguo, Yang Li, and Zhou Qimo. The main actors were selected from more than 1,000 actors from more than 40 stand-up comedy clubs. There are more than 30 stand-up comedians competing on the same stage in the show.

The program itself still has some highlights. Some jokes cleverly integrate interesting things in life and also highlight the creative talents of the actors.

Among them, Xiaolu's wedding-themed performance conveyed the concept of marriage through humor, which aroused praise from netizens.

She wore a wedding dress and said many golden sentences:

"Marriage is a matter between two people, but the wedding is my own project."

"I will not let a man affect the completion of my wedding. This marriage must be completed, even if we get married today and divorced tomorrow! My marriage can fail, but my wedding cannot!"

Everyone said that Xiaolu really did what she said, "I wear a wedding dress to get married, and I also wear it to curse people."

An audience member said that he saw the unique vitality of women in Xiaolu, and her performance had a concrete subjectivity that belonged to women.

Fu Hang's unique style of jokes also won the audience's love. His "Monkey Education version of passion" was impressive and was commented by drama review bloggers as "bringing something new to the talk show."

The performances of Xinzai, Pangbo and others were also praised.

Xinzai, a popular contestant in the "Annual Comedy Competition", became famous for his role as Liu Bo in "The Young Master and Me". This time he participated in a talk show and successfully made the audience laugh with the sentence "My jokes are meaningless."

As a veteran talk show host, Pangbo acts relaxed, telling everyone that the outcome of things doesn't have to be meaningful, that the process of life can be enjoyed, and that some parts of life are interesting.

For many viewers who just want to relax while eating, these humorous remarks may be enough.

However, there are also some flaws in the program, which makes many viewers who love talk shows and have high demands on the programs very dissatisfied.

Judging from the publicity, Li Dan did not show up this time. The program was under the banner of "Star Master's first time joining a talk show" and shifted the focus of publicity to Stephen Chow. However, it was not until the program was broadcast that everyone realized that Stephen Chow was just a "gimmick."

This was also criticized by netizens: "The program team let Stephen Chow guest star as a mascot, but put him in the first place. If it weren't for Stephen Chow, I wouldn't watch this program."

Another audience member used an analogy, saying, "This is the situation where the school can no longer run, the principal cannot show up, and the only way is to find a senior to serve as honorary principal, barely allowing the school to continue running."

Judging from the lineup of the guest commentary panel, there are also many problems.

Some viewers felt that the guests invited by the program team, such as Guo Qilin, Jiang Long, Wu Zhenyu, Yang Tianzhen, etc., had nothing to do with stand-up comedy. They just seemed to be laughing awkwardly for their own amusement. The atmosphere created by so many people was not as humorous as if Li Dan was controlling the scene alone. They made a relaxing comedy show a little awkward.

Some viewers even complained that Jiang Long had performed very well in the "Annual Comedy Competition", but his goodwill was ruined because of his mediocre performance as the host of this show.

Not only that, in terms of content, some viewers who have watched one episode said that the whole show gave them a relatively bland feeling. After watching the first half of the first episode, there was only one relatively outstanding actor like Liu Yang, and the gags were not as dense and interesting as those in "A Pleasant Night".

Many of these viewers are loyal fans of "Talk Show Conference" related programs. They believe that the quality of this talk show has obviously declined. As a comedy show, it does not have many funny moments and is even a bit boring and disappointing.

Some viewers expressed their opinions on this new program, believing that the program team should just focus on talk shows, and it is far-fetched to have to collaborate with The King of Comedy and Stephen Chow, and there is no need to force a "new field".

At the same time, the broadcast of "The King of Comedy Stand-up Season" and "Talk Show and His Friends" also sparked heated discussions among the audience.

02

Trying to promote newcomers, but unable to lead them?

"Talk Show and His Friends" also gathered a group of outstanding talk show actors to perform, and like "Talk Show Conference", it still chose to be broadcast on its old host Tencent.

The show's lineup of old actors is also very exciting, with all of our favorite talk show hosts returning, including Xu Zhisheng, He Guangzhi, Hu Lan, Zhao Xiaohui and others.

This program has just aired one episode, in which Xu Zhisheng performed in a style that he is good at, "opening up a new track in appearance in the entertainment industry", which made many netizens admire his talent and emotional intelligence.

Xu Zhisheng told the joke so easily. He said that his successful crossing over into the entertainment industry was inseparable from his "departure" from talk shows.

Hu Lan's jokes were also praised by everyone. The audience said that his performances were closely related to real-life topics and targeted at young people. They cured the mental exhaustion of migrant workers, showed humanistic care, and had a very good effect.

He Guangzhi also continued his previous style and would bring up Xu Zhisheng while speaking, saying that "my own failure is terrible, but Zhisheng's success is heartbreaking."

He also said that Xu Zhisheng "formed the couple Tao Zhi Yao Yao with Huang Zitao, and it seems a bit inappropriate to mention Hiroshima Zhiren now."

But not everyone can get their jokes.

Judging from the content, some viewers said that there were too many "internal jokes" involved in the first episode of this program.

For example, the jokes told by newcomer Haha Cao Chenshu are all internal jokes within a small circle, which has aroused dissatisfaction among netizens. Maybe He Guangzhi and Xu Zhisheng also have the problem of loving to tell internal jokes, but because they have a certain degree of fame, they are still accepted by the audience. But which audience can understand the internal jokes told by newcomers?

This means that there is no consideration as to whether new audiences can accept such jokes with "high understanding thresholds".

As for the newcomers to the show, their performances were not "explosive" enough.

The audience pointed out that Haha Cao's jokes were not funny and the jokes used in the jokes were not novel. The Manzai group was also criticized by the audience for being boring, and they were even questioned for "over-promoting newcomers" because of the high number of votes.

Moreover, the fact that the program team invited Zhang Shaogang also caused dissatisfaction among some viewers. Some people believed that the biggest failure of "Talk Show and His Friends" was that the host was Zhang Shaogang.

It seems that the audience's expectations were too high. Many viewers who watched the first episode felt that the content of the program was not exciting enough. Even an emerging industry like talk show has begun to miss the nostalgia.

Because these jokes have become the "electronic pickles" of some viewers, the talk show that has been silent for a while has returned, and the audience naturally pays attention to the performance of the actors and the quality of the repertoire.

03

Talk shows have also faced a cold winter, when will spring come?

Although "The King of Comedy Stand-up Season" and "Talk Show and His Friends" have some interesting jokes, they are not as exciting as those broadcast in previous years. There are also fewer outstanding actors than before. It can be said that the industry as a whole has regressed.

This is closely related to the previous reputation collapse of talk show artists due to their personal style, which in turn led to audience disgust. In addition, some actors who became popular because of "Talk Show Conference" are no longer engaged in the talk show industry.

In 2023, some inappropriate remarks made by House (Li Haoshi), a talk show host of Xiaoguo Culture, in an offline talk show triggered a series of reactions, causing the talk show industry to be silent for a while.

The personal Weibo account of talk show host House was first banned, and then the major official accounts of Xiaoguo removed him from the list of actors, and his subsequent performances were cancelled.

Because it was an offline performance, the incident also caused a sensation, and the cultural and tourism departments of Beijing and Shanghai intervened in the investigation. Xiaoguo employees said that the inappropriate remarks were added by the actors themselves.

Not only that, the controversial issue of talk show hosts in offline performances is not an isolated case.

Earlier, actor Meng Chuan from Xiaoguo Culture was banned from Weibo for inappropriate remarks.

Talk show hosts across the country have also been punished for inappropriate remarks.

Shortly after Laughguo was punished for the House incident, the Beijing Municipal Cultural Market Comprehensive Law Enforcement Corps discovered during an inspection that a certain talk show of Laugh Comedy had endangered social morality and was suspected of "making large-scale jokes about women."

The Ministry of Culture and Tourism has therefore increased the review and supervision of offline performances.

Everyone couldn't help but joke that the jokes of Tong Mo'nan, a talk show host from Xiaoguo Culture, seemed to have reflected reality: the industry is gone again.

The silence of talk shows caused the decline of the industry, and for a period of time, talk show hosts had to find other ways.

Many popular talk show hosts of Xiaoguo Culture have gone to various popular variety shows, TV dramas, and movies to get a piece of the pie and find a place for themselves.

The talk show industry has had a problem of talent loss. After the House incident, some talk show hosts left the talk show industry, and it is difficult for companies to train some outstanding new talk show hosts.

This time, after two years, the return of the two programs finally allowed these well-behaved actors to return to the program field they are familiar with, but times have changed, the audience's aesthetic level is constantly improving, and the situation they face has become more difficult.

In fact, in mid-April of this year, Xiaoguo mobilized the company's actors to launch a variety show "Relaxing Comedy Festival", which was considered an "attempt" after the turmoil in the talk show industry.

Although the program brought together familiar faces such as Xu Zhisheng, Wang Mian, He Guangzhi, and Yang Meng'en, and they also showed a strong desire for the stage, the program was not very popular, the quality of the script was not high, and the overall broadcast did not make much of a splash.

The two shows were broadcasted one after the other, which can be regarded as a re-employment for the talk show actors, but the quality of the jokes is not as good as before, there are some repeated jokes, and there are not many outstanding new actors. The audience still has high hopes for these talk show actors, hoping that more outstanding actors can be as outstanding as the actors of "Talk Show Conference", so they will naturally be disappointed if they fail to meet expectations.

When the talk show industry will heat up, the actors, screenwriters and program crews need to work harder.

(Picture from the Internet)