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Recently, the Japanese classic skincare brand DHC and Universal Pictures have once again collaborated across borders to launch a new limited edition co-branded lipstick with British global adventurer WALLY. Not only does it give the product more trendy and interesting elements, as well as a new experience with strong visual impact, but it also demonstrates the innovative vitality of the brand's collaboration with the classic IP through a variety of gameplay, opening up a beauty journey for consumers that interweaves fashion and fun.

IP joins hands to present a blockbuster

The British cartoon character WALLY, which was born more than 30 years ago, has swept the world with its unique personal style and dedicated lifestyle. The cooperation between DHC and "Where's Wally" combines DHC's best-selling lip balm with this adventurer who is loved by millions of fans. It not only deeply fits the core of product companionship, but also caters to the current cross-border integration, personalization, diversification and innovation of consumption trends. With the strong combination of the two brands, DHC will further enhance the IP cultural influence and expand brand awareness through the joint name with "Where's Wally".

Easy to use, fun, and colorful, with endless surprises in trendy combinations

The co-branded limited edition lipstick gift box contains 2 DHC olive lip balms. Not only is the product itself full of sincerity, but it also makes bold innovations in packaging design, color matching and product gameplay. WALLY's classic elements are cleverly integrated into it, giving consumers a creative visual experience that follows them everywhere. The limited peripheral desktop stand with high-saturation WALLY color matching is not only practical, but also fashionable and energetic. It is a versatile decorative trend. From lipstick to desktop stand, the red, white and blue color design brings a unique visual experience, while adding a touch of bright color to multiple scenes such as offices and bedrooms. There are surprises everywhere and full of emotional value.

Best-selling product, with continuous reputation over the years

In recent years, consumers' demand for cosmetics and skin care products has been increasing. They not only require efficient efficacy experience, but also pursue the naturalness, safety and environmental protection of products. Young consumers, in particular, pay more attention to the user experience and emotional value of products. As a classic best-selling product of the brand, DHC Olive Lip Balm has been a best-seller for more than 20 years since its launch, with cumulative sales exceeding 160 million units. It has also won wide recognition in the market with its advantages of natural plant ingredients and light and delicate texture. Whether it is a perennial hot-selling classic or a constantly updated limited edition, once it is released, it will set off waves of hot sales.

Lip care anytime, anywhere, a touch of light and natural

DHC Olive Lip Balm is made from high-quality young olives from Spain and natural plant ingredients, without adding fragrances, pigments and paraben preservatives. Specially added aloe vera essence and licorice inducer ingredients make the cream smooth, silky, easy to spread, non-sticky, and more in line with lip lines, preventing dryness caused by seasonal changes and keeping lips plump and moisturized at all times. Whether it is the classic or limited edition, it is easy to carry in daily life. Just apply it lightly to protect your lips anytime, anywhere.

Multi-functional integration to accurately meet the needs of multiple scenarios

From citywalks to country bike rides, from urban workplaces to social occasions, DHC Olive Lip Balm can meet the needs of various life scenarios and solve lip problems such as chapped lips and peeling. The natural plant formula has a light texture and gentle care effect. DHC Olive Lip Balm gently protects your lips anytime and anywhere, and accompanies every wonderful journey.

Since DHC began producing and selling cosmetics in the 1980s, the brand has always adhered to the concept of "using the power of nature to guide the skin's own charm" to provide consumers with a natural, gentle and safe skin care experience. This cross-border collaboration with "Where's Waldo" once again demonstrated DHC's innovative spirit and brand ingenuity, and with the help of IP linkage, it further expanded the brand's influence, reached a wider consumer group, and helped DHC Olive Lip Balm achieve greater success.