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TOTEME's new 2024 Fall/Winter campaign, shot by Mikael Jansson, is a refined Scandinavian style. The campaign focuses on sharp lines and deep tones, and was unveiled at TOTEME's first Paris Fashion Week show, highlighting the rigor and purity of the TOTEME 2024 Fall/Winter collection and the craftsmanship behind the brand.

Models Vivienne Rohner, Liisa Winkler and Nyaduola Gabriel shined in the TOTEME 2024 Fall/Winter fashion show, and the black and white paintings captured the calm and confident TOTEME women. These portraits are in stark contrast to the true portrayal of classic styles from the wardrobe of the fashion brand's studio in Stockholm. This advertising blockbuster not only emphasizes the luxurious fabrics and excellent texture of the clothing, but also focuses on TOTEME's iconic new drawstring bucket bag and sculptural wedge lace-up shoes. These two eye-catching items will be sold simultaneously on the official website and major stores from August 15, 2024.

"In our collections, we like the idea of ​​creating unity through the repetition of key silhouettes, creating a wardrobe that is uniquely TOTEME. This season, we focused on the shoulders, contrasting with the tapering waist and hem, paired with pointed shoes to further elongate the figure, showing a confident woman with a clear sense of purpose and power."

—Elin Kling, co-founder and creative director of TOTEME