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Style interpretation is not limited to personality, and changes unlock the diverse true self. On the occasion of the 90th anniversary of the brand, Chow Sang Sang launched a new Charme series - Diamond Charme. Combining excellent hard gold electroforming technology with exquisite natural diamond micro-inlay technology, it breaks the traditional limitations, connects gold with new ideas, pushes extraordinary craftsmanship and design concepts to new heights, and leads the new Charme trend.

Diamond Charme's new appearance

Gold and diamonds interweave to reflect the unique charm of diamonds

Ingenious craftsmanship and unique patterns carry exclusive meanings

Chow Sang Sang breaks through traditional boundaries and creates a fashionable gold jewellery - the new Diamond Charme - with its superior hard gold electroforming technology and exquisite natural diamond micro-setting craftsmanship.

Diamond Charme continues the craftsmanship, and the surface continues to use the excellent hard gold electroplating process, which significantly improves the hardness of the product, adds fineness and three-dimensional sense of the pattern, and uses cyanide-free gold electroplating liquid, and the production method is green and environmentally friendly. A special silicone layer is added to the inner wall to make the beads stable and not easy to slide.

With natural diamonds as the core, precious black diamonds are plated with gold and black rhodium, which is stylish and unrestrained, and expresses the changing trend; smart white diamonds are combined with hand-hooked gold surfaces, which are gentle and elegant, and brighten the romantic prelude of gold and diamond interweaving. "Eternal Guardian" and "Four-Leaf Heart Language", etc., seven new products carry exclusive meanings with unique patterns, showing the restrained brilliance of diamond Charme. The newly designed stainless steel twisted bracelet adds noble style and perfectly interprets the ultimate match.

Brand Ambassador Wang Anyu Stars in Diamond Charme Movie

Brand ambassadors passionately present new product photos, showing their individual charm with casual matching

The new product blockbuster stars brand ambassador Wang Anyu, who wears a variety of diamond Charmes, refreshing his modern style and celebrating uniqueness and self-expression.

Customize your style without fear of restrictions. In the new product blockbuster, brand ambassador Wang Anyu changed the traditional single wearing method and creatively mixed the diamond Charme and connected it with a new stainless steel bracelet to highlight the nobleness, leading the sublimation of charm, unlocking new ways of playing with fashion, and interpreting "BLING MY WAY".

Brand ambassador Wang Anyu starts the Diamond Charme style game

Modern and infinite, the new diamond Charme creates a true self style

Chow Sang Sang has been devoted to studying gold craftsmanship, injecting new charm into gold jewelry with excellent craftsmanship. Using black rhodium metal electroplating technology, the new Charme series is created to interpret customized style and show the diverse true self. Diamond Charme is newly launched. Welcome to visit all major stores or log in to the official mall mini program to purchase your exclusive "Charme style".

Please follow Chow Sang Sang’s official social media platform for more information.