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On August 22, 2024, HOGAN released its 2024-25 Fall/Winter series advertising blockbuster, with brand spokesperson Tan Jianci appearing in the campaign, following Milan, creating a new season trend, and exuding a modern style.

This season's design inspiration comes from the brand's historical archives and the city imprint of Milan, where it was born and in 1986. Starting with the new "Address" - "VIA MONTENAPOLEONE 5 - 20121 1986 MILANO" design logo, the HOGAN 2024-25 Fall/Winter collection presents a new chapter of urban inspiration full of cultural style.

HOGAN Fall/Winter 2024-25 Campaign

The HOGAN 2024-25 Fall/Winter campaign was shot by photographer Liu Song. Continuing the texture and inspirational tones of the city of Milan, in the light brown space, brand spokesperson Tan Jianci is neat and stylish, continuing the retro Italian style with a vibrant and free attitude.

Free and easy, with a natural aura

Tan Jianci wears blackVirgin wool coat, New Season"Address" logo T-shirtandWool blend trousers, with newH-TV luxury shoesThe neat silhouette depicts a free and easy nature, the interweaving of black and white interprets self-confidence, the classic inspiration is innovative, and it becomes the focus of its own style.

HOGAN 2024-25 Fall/Winter Collection H-TV Luxury Shoes

The newly launched HOGAN H-TV series of casual shoes has a neat silhouette and trendy black and white color contrast. The upper is made of smooth leather and suede leather, and the memory foam insole is cushioning and comfortable, adding a more unrestrained and casual style to the classic.

HOGAN VIRGIN WOOL COAT

Price: 9900 yuan

HOGAN "Address" logo T-shirt

Price: 1400 yuan

HOGAN WOOL BLEND PANTS

Price: 2900 yuan

H-TV Luxury Shoes

Price: 4300 yuan

Relax in moderation and get the shape

Tan Jianci's outfitHOGAN Hyperlight luxury shoesandLeather bomber jacket, withHOGAN mid-rise wool-blend wide-leg pantsand"Address" logo T-shirt, creating multi-faceted charm and expressing leisurely reverie.

HOGAN Hyperlight series of luxury shoes

Hyperlight is an ergonomically designed casual shoe. The new season pays tribute to the sports logo of the 80s with its technical decorative elements, updated H logo on the side and thickened sole, evoking the spirit of revival and presenting a new classic imprint.

HOGAN LEATHER BOMBER JACKET

Price: 10800 yuan

HOGAN "Address" logo T-shirt

Price: 1400 yuan

HOGAN mid-rise wool-blend wide-leg pants

Price: 2900 yuan

Hyperlight luxury shoes

Price: 4600 yuan

Personality type walks elegantly

Tan Jianci is wearingHOGAN corduroy shirt jacket, withHOGAN TWILL PANTSandHOGAN 86er series shoes, inner wear"Address" logo T-shirt, showing the luxurious Milanese genes, easily and elegantly interpreting modern imagination, casual and free, and highlighting elegant temperament.

HOGAN 2024-25 Fall/Winter Series 86er Luxury Shoes

Replica of the streamlined running shoes popular in 1986, the year HOGAN was born, made of distressed suede, leather and smooth leather. Specially incorporating 80s track and field elements and a special Montenapoleone Street address on the side, the new HOGAN 86er series recreates the retro Italian style.

HOGAN Corduroy Shirt Jacket

Price: 4500 yuan

HOGAN "Address" logo T-shirt

Price: 1400 yuan

HOGAN TWILL PANTS

Price: 2700 yuan

HOGAN 86er series of luxury shoes

Price: 4000 yuan

Innovative and unique

Tan Jianci's outfitH-Stripes luxury shoesandReversible bomber jacket, withWool blend trousersHighlighting the modern urban style, a new interpretation of simplicity and modernity.

HOGAN 2024-25 Fall/Winter Collection H-Stripes Luxury Shoes

H-Stripes luxury footwear launches new designs for autumn and winter, cleverly incorporating the brand's birth year (1986) into the leather label design on the side of the shoe. It is classic yet innovative, and combines calmness and vitality.

HOGAN Reversible Bomber Jacket

Price: 9900 yuan

HOGAN WOOL BLEND PANTS

Price: 2900 yuan

H-Stripes luxury shoes

Price: 4600 yuan

New imagination, changeable

Tan Jianci is wearingHOGAN VIRGIN WOOL COATand"Address" logo T-shirt, with newChamallow casual shoes, with diverse styles, showing the lazy and casual autumn and winter atmosphere.

HOGAN 2024-25 Fall/Winter Collection Chamallow Casual Shoes

The HOGAN Chamallow series of casual shoes are large-volume skateboard shoes that are as soft and comfortable as marshmallows. They are inspired by the 90s and made of buttery soft Nappa leather. They combine street style and HOGAN fashion concepts, incorporate skateboarding elements, and are embellished with a three-dimensional HOGAN logo on the heel, allowing for free stretching and unrestrained imagination.

HOGAN VIRGIN WOOL COAT

Price: 9900 yuan

HOGAN "Address" logo T-shirt

Price: 1400 yuan

HOGAN WOOL BLEND PANTS

Price: 2900 yuan

HOGAN Chamallow casual shoes

Price: 4800 yuan

HOGAN 2024-25 Fall/Winter Collection Advertising Film

HOGAN also released this season's advertising short film. The HOGAN 2024-25 Fall/Winter collection evokes the spirit of revival and continues the visual style of the advertising blockbuster. The film is shot alternately in comfortable home scenes and retro neighborhoods, combining modern trends and recreating retro fashion. Brand spokesperson Tan Jianci appears in the film with ease, performs elegantly, and writes a new chapter of modernity.