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On August 20, 2024, EEKA Art Garden of Winner Fashion Group (3709.HK) was grandly opened in the new landmark of Shenzhen, the Bay Area Fashion Headquarters Center. EEKA Art Garden is the first dual-brand multifunctional retail space created by Winner Fashion Group. The large space of over 1,300 square meters combines art appreciation and fashion consumption functions, and perfectly integrates the unique brand DNA of the two major brands of Koradior and NAERSI under the group: romantic roses and elegant lilies, rose red and 25° blue.

Building a "super store" with an area of ​​thousands of square meters is another important measure for Winner Fashion Group to build its affordable luxury brand image, and it also demonstrates the group's strong confidence in market prospects and brand momentum.

On the day of the opening event, guests including Jin Ming, Chairman of the Board of Directors of Winner Fashion Group, Li Qilin, Chairman of Shenzhen Futian Industrial Investment Service Co., Ltd., Wang Dan, Head of Shenzhen Fumei Space Innovation Development Co., Ltd., and brand VIP representatives attended the ribbon-cutting ceremony to witness the shining moment of the "Bay Area Fashion Twin Flowers Blooming".

New upgrade to create an experiential retail space

With the continuous development of the economy and the upgrading of consumption concepts, luxury brands are spreading brand connotations to users through experiential marketing and guiding consumer behavior. As a Chinese light luxury brand management group, Winner Fashion Group will continue to build an excellent terminal retail system with the core direction of "opening large stores, opening good stores, adjusting store quality, and improving floor efficiency" in offline channels in 2024. EEKA Art Garden is a new attempt of the group's experiential marketing. Through interactive experiences such as vision, touch, and hearing, it attracts consumers from different levels and guides them to taste a high-end and luxurious lifestyle.

Named after flowers, blooming the beauty of art

Rose is the romantic interpretation of Koradior and lily is the elegant presentation of NAERSI. The brand flower, as the brand identification symbol, has become an important source of inspiration for the overall space design of EEKA Art Garden, running through every detail and telling the brand's story.

Looking out at the EEKA Art Garden from afar, the blooming petals are presented in the form of art on the exterior wall by the designer. The design of the artistic glass and the flower-shaped texture curtain wall complement each other, achieving harmonious coexistence between the city and nature.

As a fashionable mirrored corner T-stage comparable to the corner of New York's Fifth Avenue, EEKA Art Garden is presented on three sides with irregular LED giant screens. The group specially invited particle artists to design two particle art works, Koradior's "Rose Fantasy" and NAERSI's "Star Dream Lily", combining brand flowers and brand colors. The rose fantasy created by "Rose Fantasy" is like a dream, and every glimmer is the narration of a romantic rose; "Star Dream Lily" is in full bloom, like a messenger of bright stars, combining the form of natural flowers with modern digital media technology and the artistic visual effects of light interaction to create an immersive flower tunnel check-in point, attracting consumers to stop and check in.

Entering the indoor art space on the first floor, the first thing that catches your eye is the "Seventh Rose" art installation created by artist Huahua for Koradior and the "Spring Blossom" art installation created for NAERSI. Koradior's "Seventh Rose" art installation uses the brand's DNA linear rose as a creative element, combined with the brand's characteristic fabrics, beads and diamonds craftsmanship, to create a romantic and artistic atmosphere.

On the occasion of NAERSI's 30th anniversary, artist Huahua created the "Spring Bloom" art installation for the brand, crowning women with lilies. The installation is composed of 30 Saint Star lilies, and the stamens are shaped like a crown. It is known as the "flower of praise for time" and tells the brand history to consumers in an elegant manner.

In this palace of flowers, the atmosphere of romantic roses and elegant lilies converge, the two major areas of rose red and 25° blue blend together, and the clothing wall displays the brand's core categories of dresses and suits. The area divided into two here is cleverly designed to intersect and merge, embracing and showing the rich accumulation of the two brands over the years, guiding guests to continue exploring the store.

Brand symbiosis, providing full-category products and exclusive services

Go up the spotless white spiral staircase to the brand flagship store on the second floor. The spiral staircase is as romantic and elegant as a flower path, showing the flexible posture of flowers growing upwards. Just as Winner Fashion Group has always been committed to the mission of "integrating fashion aesthetics and enjoying quality life", it is striving to become "a world-renowned Chinese light luxury brand management group".

Walking through the Koradior flagship store in EEKA Art Garden, the soft light of the brand's iconic linear rose crystal chandelier pours down, echoing the rose floor-length dressing mirror, providing consumers with a comfortable fitting experience. Koradior's selected seasonal dresses and exquisite accessories are displayed there, clearly separated and naturally connected, each with its own characteristics and yet integrated. The soft sofas and linear rose wool carpets in the two rest areas show a refined style, providing consumers with a comfortable enjoyment.

The elegant EEKA Art Garden NAERSI flagship store space is fascinating through a wall of lily artwork. The Saint Star lily blooms elegantly, and the 25° blue main color creates a sense of luxury. From the natural marble as the main material with the "lily" wall integrated into the texture, to the lily scarf as a decorative painting, the brand elements can be seen everywhere, creating a unique visual and tactile effect. The store displays a variety of products, through simple design, modern three-dimensional tailoring, inherited craftsmanship and fine fabrics, with excellent craftsmanship to show the calm and comfortable spirit of urban women, there are two rest areas to invite consumers to savor NAERSI's exquisite craftsmanship and rich products in the space.