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Xiaomi loses more than 60,000 yuan by selling a car? Lei Jun responds

2024-08-22

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On August 21, Lei Jun disclosed the quarterly report of the automotive business for the first time."Xiaomi loses more than 60,000 yuan when selling a car"Related topics became a hot search topic. Late that night, Lei Jun responded on his personal Weibo.
Lei Jun said:"Making cars is hard, but success must be cool! Xiaomi Auto is still in the investment stage, I hope everyone understands."
Earlier, Lei Jun announced Xiaomi's second quarter financial report on his personal account, saying that this was the best quarterly report in Xiaomi's history: revenue of 88.9 billion, up 32%; adjusted net profit of 6.2 billion, up 20.1%. Adhering to the principle of technology, R&D investment was 5.5 billion, up 20.7%.
Smart car and other innovative businesses: Delivery speed up, the annual delivery target of 100,000 vehicles is expected to be completed in November. 27,307 vehicles were delivered in the second quarter, with revenue of 6.4 billion and gross profit margin of 15.4%; loss of 1.8 billion, still in the high investment stage.
According to Qidian News, the revenue of innovative businesses such as smart electric vehicles was 6.4 billion yuan, and 27,307 new cars were delivered in a single quarter. The net loss of innovative businesses such as smart electric vehicles was 1.8 billion yuan. Based on this, Xiaomi Auto lost more than 60,000 yuan per vehicle. The automotive business needs to share the costs of factory construction, technology research and development, personnel costs, store construction, etc. in the early stage, and losses are normal.
Source: Jiupai News, Qidian News Editor: Zhang Yongqiong
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