news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

Musk praises Keling AI

On August 20, AI illustration art enthusiast Déborah posted a five-second video on Twitter, showing a woman holding a burning rose. The picture quality and dynamic effects are comparable to those of a movie. Behind this video, the image-to-video process was completed by Keling AI. Not long after, this video attracted the attention of Elon Musk.And he replied in the comment section, "AI Entertainment is happening fast."

So far, most domestic start-up video companies have not opened up a big gap. When the limelight is occupied by foreign Sora and Runway, Keling AI is the only one in China that has been liked by Musk, which can be said to be very impressive. But in fact, before Musk personally liked it, Keling AI's popularity had already spread all over the country and abroad. In early June, Kuaishou's self-developed video generation model Keling AI was officially released. When it first came out, it set off a wave of popularity on overseas social media, and a large number of overseas netizens were "asking" for an internal test opportunity for Keling AI.

The reason why it is so popular is that Keling AI is indeed the most amazing Wensheng video model after Sora, and it can be open for public beta testing, allowing the public to see and touch it, which further enhances its credibility.

Market analysis firm Morgan Stanley publicly commented: Keling AI's performance is better than any video generation model previously released by TikTok and Tencent.Its successful launch is expected to further increase Kuaishou’s user scale and activity, thereby having a long-term impact on Kuaishou’s monetization potential in areas such as e-commerce and commercialization.

From the perspective of the video generation effect itself, Keling AI can not only simulate the characteristics of the physical world, but also has a strong concept combination ability and imagination. The generated video resolution is as high as 1080p and the maximum length can reach 2 minutes. Some netizens even said: The content generated by Keling AI is better than the real world.

The results of KeLing AI have even attracted the attention of MIT Technology Review, an authoritative magazine in the US science and technology community.An article titled "I tested an exciting new Chinese "text-generated video" AI model" was published, comparing the generation effects of Keling AI and Sora and their ability to restore the physical world. On June 21, Keling AI evolved again and officially launched the image-generated video function, which supports the generation of 5s videos with any static images, and can be matched with different text content to achieve rich visual narratives. The video that Musk liked was also from this core hit function of Keling AI. Overseas, Kuaishou's image-generated videos have been widely used. Déborah, the author of the liked video, has also used Keling AI to make videos many times.

On July 6, at the 2024 World Artificial Intelligence Conference held in Shanghai, the web version (https://klingai.kuaishou.com) was officially launched, with a clearer high-definition version, which greatly improved the precision of video processing. Among them, new features such as first and last frame control and lens control were also launched, and the length of the Wensheng video generated by the creator at a time was also increased to 10 seconds.

At the end of July, the Keling AI model was fully open for internal testing, and its membership system was officially launched globally, providing corresponding exclusive functional services for different categories of members.

It can be seen that in the current AIGC competition landscape, Keling AI has already gained its own position advantage.

Millions of users generate tens of millions of videos, a milestone breakthrough for Kuaishou AIGC

On the same day that Musk liked the KeLing AI video, Kuaishou released its second quarter and interim results for 2024, with total revenue increasing 11.6% year-on-year to 31 billion yuan. Adjusted net profit reached 4.68 billion yuan, exceeding market consensus expectations.

This quarter, Kuaishou has achieved a milestone breakthrough in the field of AIGC. After Keling AI officially opened its membership system to the world, more than one million people have used Keling AI and generated more than 10 million videos.

In the earnings call held that evening, Kuaishou co-founder, chairman and CEO Cheng Yixiao said that in addition to strengthening the global operation of C-end membership payments for the commercialization of Keling AI, the company will also seek more possibilities for monetization through cooperation with the B-end, and strive to achieve a considerable scale of commercialization and monetization as soon as possible.

In addition to the video generation model, Kuaishou's language model and text-generated graph model have also achieved significant performance improvements:At present, the Kuaiyi language model has achieved the goal of surpassing GPT4.0 in comprehensive performance in Chinese scenarios; the multimodal large language model has also reached the level of GPT4v in terms of understanding video content.In addition, after several versions of iterations, the comprehensive performance of Kuaishou's large-scale text graph model Ketu has surpassed Midjourney V5, and Ketu was recently announced to be officially open source.

At the application level in specific business scenarios, Kuaishou's big model matrix can already cover multiple levels such as content production, understanding, and recommendation, and deeply serve Kuaishou's business ecosystem scenarios. For example, based on the video and live broadcast script generation and advertising lead customer service built on the Kuaishou big model, superimposed with digital human technology, it can help commercial advertisers generate high-quality video and live broadcast content at low cost and improve lead conversion efficiency. Data shows that in the first half of this year, nearly 20,000 merchants have achieved intelligent operations with the help of Kuaishou's big model, among which the average daily consumption of AIGC marketing materials in June has reached 20 million.

Cheng Yixiao elaborated on the next related actions and long-term plans on the big model:

First, in terms of large language models, Kuaishou will focus on developing and training specialized language models that are more suitable for business scenarios, and greatly reduce the overall reasoning cost of the models. Secondly, in terms of visual generation models, Keling AI is still the focus.In the future, Kuaishou will further upgrade the KeLing AI big model to further improve model performance in order to maintain its leading position in the industry; finally, it will also explore further applying the big model to commercial recommendations to improve the efficiency of algorithm recommendations, thereby providing stronger support for the growth of online marketing service revenue.

"Kuaishou will firmly implement its AI strategy and strive to create new business monetization models while empowering existing business scenarios," said Cheng Yixiao.

Since its official launch more than two months ago, Keling AI has achieved a high level of participation, both in spontaneous use by C-end user groups and in professional applications in the film and television industry.

In the topics of "AIGC makes old photos move" and "embrace your younger self" that were popular on the Internet some time ago, many netizens chose Keling AI as a tool to make photos move and connect their past and present selves.

In addition, Keling AI is also widely used in professional video production processes in the media and film and television industries.As the Paris Olympics approaches, China Media Group launched the first generative AI micro-film "The Departure a Hundred Years Ago", which was technically supported by Keling AI and vividly restored the journey of four tennis players representing China at the Paris Olympics 100 years ago.

Especially in late July, the first AIGC original fantasy short drama "The Mirror of Mountains and Seas: Cutting the Waves" in China, which was supported by Keling AI, came to an end. As a selected drama of the summer season of Xingmang Short Drama, "The Mirror of Mountains and Seas: Cutting the Waves" used Keling AI to "transcode" the fantasy ancient legends in the contemporary era in 5 episodes, and reproduced the romantic imagination of ancient times in cyber.

As of July 27, the five episodes of "The Mirror of Mountains and Seas: Cutting Through the Waves" have been viewed more than 52 million times, with more than 430 million exposures on the entire network. It has also been on 21 hot searches on all platforms, ranked No. 1 on Datawin's short drama popularity index, and ranked No. 2 on Maoyan's short drama daily popularity list.

Recently, netizens have used Keling AI to create a large number of videos about the popular game "Black Myth: Wukong".Domestic AI is linked to domestic 3A masterpieces, and the performance is even comparable to the game itself.

Whether it is the creative carnival of netizens or the continuous hard work of professional producers, they all let us see the infinite possibilities of the future track of video generation of large models.