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Aiming to become the world's top smartphone seller, Xiaomi: We are snatching more and more users from brands like Apple and Huawei

2024-08-22

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According to Fast Technology on August 22, Xiaomi released its financial report yesterday, with total revenue reaching 88.9 billion yuan, a year-on-year increase of 32.0%; net profit was 5.1 billion yuan, compared with 3.7 billion yuan in the same period last year. Adjusted net profit was 6.2 billion yuan, a year-on-year increase of 20.1%.

Overall, this financial report is still very good, and the company's president Lu Weibing also accepted interviews from the media and provided a lot of useful information.

In Lu Weibing's view, the mobile phone market is a stock market and a mature market, so there is no special trick to do the mobile phone business. The only thing is to implement the strategy that Xiaomi has already formulated.

As for Xiaomi's current progress, for example, it is speeding up the development of Surge OS 2.0 version and continuing to improve supply chain management, etc.

Lu Weibing also said that Xiaomi has been continuously moving towards high-end products in the past few years. We first implemented high-end products in China, and after the success, we promoted high-end products overseas. Therefore, this year, you will see that Xiaomi's high-end products overseas have also made very good progress.

I believe Xiaomi's market share will gradually increase in the future, and we are very confident in the long run. We have also promised that Xiaomi's long-term goal of becoming the world's No. 1 mobile phone sales company will not change. "

Regarding the upcoming iPhone 16, Lu Weibing said that from his point of view, the trend of "Xiaomi snatching more and more iPhone users" will not change because of the launch of a certain product. He is still very confident about this.

After the release of Xiaomi's small folding phone Xiaomi MIX Flip, about 42% of its users are iPhone users. After these years, I think Xiaomi's product benchmarking and experience improvement have made us not only snatch iPhone users, but also all brands.

We are competing for users from five brands: Huawei, Honor, OPPO, VIVO, and iPhone. As you can see, Xiaomi has gained 15 million users in the Chinese market this year. Xiaomi is actually competing for users from all brands. This is the current trend.

When asked about the delay in the release of Huawei's flagship (Mate 70), Lu Weibing said frankly that he didn't know and couldn't make any comments. However, he believed that in today's environment, the overall competition pattern or trend will not change fundamentally.

In Lu Weibing's opinion, the memory cost in the third quarter of this year may have nearly doubled compared to the third quarter of last year. But we believe that the cost increase has bottomed out.