news

In December 2023, Ulike entered DFS Duty Free Shop under LVHM Group. To celebrate the entry into 2024, DFS Group, the world's leading luxury travel retailer, launched a new "Beauty Lifestyle Store" concept in Hong Kong, China, introducing the only hair removal device brand Ulike to bring customers a unique shopping experience.

As an innovative pioneer in the field of home hair removal devices, Ulike has been committed to providing high-quality beauty experiences for consumers around the world. Its entry into DFS Duty Free is not only an important step in the brand's global layout, but also an excellent opportunity for Ulike to showcase its unique products and technological advantages on the international stage. As a well-known luxury retail platform under the LVMH Group, DFS Duty Free has always been known worldwide for its strict product selection standards and excellent customer service. With the entry of Ulike, DFS Duty Free will provide consumers with a more diverse selection of beauty products.

Amael Blain, Global Vice President of Beauty at Defy Group, said: "Innovation is at the core of Defy, helping us to continuously create a borderless luxury experience for our customers. The birth of the 'Beauty Lifestyle Shop' concept is an exciting moment, allowing beauty customers to enjoy the unique personalized experience and rich brand selection brought by Defy. In the future, we will continue to be committed to combining 'entertainment retail' to redefine the beauty shopping experience."

The Ulike brand also publicly stated: "This entry into DFS Duty Free Shop is an important milestone for Ulike. We look forward to further expanding the brand's global influence through cooperation with DFS and continuing to bring innovative beauty technology products to consumers."

It is understood that Ulike is not only one of the earliest brands to obtain national medical device safety and effectiveness recognition, that is, the Class II medical device certification to which intense pulsed light therapy devices belong, but its product safety has also been certified by more than 30 authoritative organizations at home and abroad, including the EU CE, Japan PSE, and South Korea KFDA.

An industry insider said: The introduction of Ulike hair removal device into DFS Hong Kong has enriched the product line of "Beauty Lifestyle Store" while also providing consumers with a wider range of product choices and more convenient beauty and body solutions, highlighting the innovation and progress of beauty technology.