Continuing to expand duty-free channels, Lao Miao brand enters Sanya International Duty Free City
2024-08-22
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Recently, the new Chinese gold jewelry brand Lao Miao officially entered Sanya International Duty Free City. This is another breakthrough in the strategic layout of the Lao Miao brand after entering Haikou International Duty Free City and Haikou Sun Moon Plaza Duty Free Shop. So far, Lao Miao has fully laid out the top stores in the Chinese duty-free market. This is an important step taken by the brand in expanding duty-free channels, and also marks the further deepening of the brand's internationalization strategy.
As the world's largest single duty-free store, Sanya International Duty Free City brings together many of the world's top luxury brands, providing consumers with a variety of shopping options. Lao Miao Duty Free Shop is located on the 2nd floor of Area A of Sanya International Duty Free City, covering an area of about 40 square meters. It presents a stylish shopping space with a new Chinese aesthetic, exquisite and elegant, welcoming guests from all over the world.
It is reported that Lao Miao Duty Free Shop provides consumers with a variety of gold jewelry with rich categories and numerous styles. It also has star products such as Lao Miao Ancient Gold "Abundant and Rich" series and Lao Miao Magpie series, bringing diversified shopping choices to meet consumers' different preferences and wearing needs in different scenarios.
(Photo provided by Laomao Duty Free Shop, Sanya International Duty Free City)
The relevant person in charge of the Lao Miao brand said that since the end of 2023, the brand has opened up overseas supply chains through international gold trading and has set up multiple duty-free stores. As the landing of the core duty-free business of the Lao Miao brand, the successful entry into Sanya International Duty Free City is not only a reflection of the strength and market influence of the Lao Miao brand, but also a phased achievement in the global business layout. Lao Miao will also take this opportunity to continue to expand its influence in the international market and bring new business growth points. At the same time, through personalized and diversified gold jewelry products, it will convey China's profound cultural heritage and let the world appreciate the unique charm of "Oriental Life Aesthetics".
(China Daily Hainan News Agency reporter Chen Bowen)
Source: China Daily
