Create an exclusive art perfume salon for Miss Skin, and further advance the member experience service ecosystem
2024-08-22
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Enjoy the fragrance and appreciate the beauty. In order to deeply connect with users, further enhance the consumption experience and satisfaction of members, and deepen the cohesion between members, Miss Skin's offline stores across the country have successively launched VIP member-exclusive art perfume salon activities, aiming to bring more exclusive rights and rich and beautiful exclusive experiences to fans.
Walking into the fragrance salon of the Miss Skin offline store, not only the activities are rich and interesting: knowledge sharing, smelling and tasting fragrances, handmade DIY perfume making, exquisite tea breaks... The atmosphere and sign-in at the scene are also full of ritual. At the beginning of the event, the professional product officer of the Miss Skin headquarters shared the fragrance theme knowledge of "the relationship between fragrance and emotion" with the member guests, and explained the traditional Chinese fragrance products and fragrance culture, the characteristics of modern perfumes, and introduced the fragrance series products and research and development background of Miss Skin, leading everyone into the world of fragrance.
Next, the R&D engineer of Miss Skin professionally introduced the R&D process and main techniques of perfume, as well as the process and precautions of hand-made perfume, and guided everyone on the spot to hand-make a simple perfume according to their personal preferences. After fully understanding the history and culture of fragrance and the production process, everyone was enthusiastic about perfume making and tried to make it. In the atmosphere of being surrounded by the fun of hands-on and pleasant fragrance, the natural breath and joyful emotions infected every member guest present. Everyone communicated while making, and bottles of perfume with their own smell were born. Through multi-sensory experiences such as taste, smell, and touch, everyone on the scene deeply felt the wonderful emotional experience brought by the fragrance.
After the perfume making was completed, everyone interacted enthusiastically, exchanging and tasting each other's "works" and sharing their own experiences. The response was enthusiastic. One member said frankly, "This activity is great. I used to study chemistry and I have a special affection for these bottles and jars. This time I brought my children to experience it, and the children also liked it very much." Another member also said, "It will be very meaningful to hold more such activities in the future."
The successful holding of the Miss Skin Fragrance Salon not only strengthened the emotional connection between fans and Miss Skin, and increased the stickiness of members, but also allowed everyone to add a sense of ritual to their lives while taking care of their skin. Miss Skin adheres to the inheritance of the Jiangnan skin aesthetic culture, and through the Fragrance Salon, it not only spreads the aesthetics of life, but also inherits and carries forward the traditional Chinese fragrance culture.
Adhering to the original intention of providing members with valuable learning and experience opportunities, Miss Skin has held more than 20 salons in stores in Nantong, northern Zhejiang, Shandong, Suzhou and other regions. At present, the fragrance salon has become an immersive experience feature project specially created by Miss Skin brand stores for members, which has once again boosted the Miss Skin member service ecosystem.
Heal emotions with fragrance and unlock experiential life aesthetics. As a benchmark company in the field of single-brand cosmetics in China, Miss Skin has been delivering a new experiential life aesthetics to consumers while continuously providing consumers with high-efficiency and well-received products, aiming to create an offline lifestyle brand. By creating a relaxed shopping experience environment, integrating diverse, interesting lifestyles and life aesthetics into spaces and scenes, and continuously improving the store service ecology, it delivers a relaxed and pleasant lifestyle and aesthetics to consumers, thereby creating a beautiful mission of "achieving a better life with beauty".
