What confidence does the Chinese brand NIO have in leading the high-end pure electric vehicle market?
2024-08-22
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Red Net Time News August 21st(Reporter Ou Xiang) In July this year, NIO delivered 20,498 new cars, with the delivery volume exceeding 20,000 for three consecutive months. Looking back at the first six months, NIO's sales reached 87,426 units, exceeding the total sales of pure electric models of BMW, Mercedes-Benz, Audi and Porsche. With the penetration rate of new energy constantly rising and the competition among brands intensifying, NIO stands out in the high-end pure electric market above 300,000 yuan, and firmly sits on the leading position of high-end pure electric vehicles.
For a long time, Chinese auto brands have mostly participated in market competition based on cost-effectiveness, and the high-end models launched by each independent brand are often more symbolic than practical. NIO has positioned itself as a high-end pure electric car brand since its inception, directly competing with luxury brands such as BBA in the pure electric car market above 300,000 yuan. In April this year, it launched the ET7 Executive Edition, aiming directly at the three executive-level benchmarks of BBA's 56E. This confidence is due to NIO's long-term efforts in brand building, product development, technological innovation, energy replenishment solutions, user services and other aspects.
At the just-concluded NIO IN 2024 Innovation Technology Day, NIO presented its comprehensive technological innovation layout for the first time - "NIO Technology Full Stack" and released the first vehicle-wide operating system in China, SkyOS, to provide users with a more advanced, safe and convenient car experience. The successful tape-out of the NIO Shenji NX9031 chip was also recognized by the news broadcast. It is understood that all 8 models of the 2024 series currently on sale have been upgraded with Qualcomm Snapdragon 8295 car chips, and are equipped with 4 industry-leading NVIDIA Orin-X chips with a computing power of up to 1016Tops, giving smart driving and smart cockpits more powerful computing capabilities.
In terms of energy replenishment, NIO has also invested a lot of resources. As of August 20, NIO has built a total of 2,480 battery swap stations, 3,949 charging stations, and connected to more than 1.03 million third-party charging piles. It is the brand with the most charging stations and battery swap stations among automobile brands. At present, NIO has a total of 69 battery swap stations in Hunan. The coverage rate of electric district houses in Changsha (communities with battery swap stations within 3 kilometers) has reached 78%, and it is expected to reach 90% in 2024. At the same time, NIO batteries can be charged, replaced and upgraded, which brings a more practical and convenient energy replenishment experience for long-distance travel. It only takes 3 minutes to complete the energy replenishment through battery replacement, and you don’t have to get off the car during the whole journey. For new energy vehicle brands, this undoubtedly provides a convenient energy replenishment experience that is comparable to or even exceeds refueling, and truly achieves the purpose of solving range anxiety.
On August 20, "Power UP 2024 NIO Charging Day", NIO officially released the county-wide charging plan, which is divided into two parts: charging county-wide and battery swapping county-wide. By June 30 next year, charging piles will cover all county-level administrative regions across the country. Battery swapping county-wide will be gradually promoted nationwide in three stages. Continue to encrypt the layout of the charging/battery swapping network to provide users with convenient, efficient and extensive charging services.
At the same time, NIO has also followed the national "trade-in" policy and launched a special replacement subsidy this year. According to the latest activity in August, if you pay a deposit to purchase a NIO before August 25 (inclusive), you can enjoy an additional 8,000 yuan replacement option discount, as well as a car purchase gift worth up to 40,000 yuan, including optional discounts, car clothing and car model discount coupons, free battery replacement coupons, and smart driving use rights. Combined with NIO's battery rental and car purchase plan, at least another 70,000 yuan can be reduced. According to estimates, owners of luxury cars of the same level, such as the BMW 3 Series and Mercedes-Benz C-Class, can replace NIO at very low or even zero cost.
It is reported that NIO's August benefits will be officially phased out on August 26. Friends who want to learn more about NIO can go to the store for a test drive. There are exquisite gifts for the test drive. There are also a small number of cars in the store that can enjoy cash discounts of varying amounts. You can scan the code or go to the store for details.
