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Recently, Redbulin, a second-hand luxury goods and fashion trading platform, held a face-to-face exchange meeting with users to listen to their voices and gain an in-depth understanding of their real needs and expectations.

There were many old users who had been with Redbubble all the way. They spoke freely, made many valuable suggestions, and shared stories of how they met, got to know, and grew up with Redbubble. Many users mentioned that Redbubble's professional ability in identification has become a guarantee for them to buy with confidence.

It is understood that each product of Red Plum will be professionally appraised before it is officially sold. There is an "Appraisal Certificate" attached to the product details page, which details the certificate number, product name, purchase time, appraisal conclusion, appraisal basis, cumulative query times, and the latest query time, as well as the signature of the main appraiser and a label-style introduction to the appraiser, hoping to allow users to understand the style characteristics of the appraiser behind each product in a more humane or relaxed way, and to narrow the distance between each other. At the user exchange meeting, many users said that the appraisal certificate strengthened their trust in Red Plum.

In addition, quite a number of users at the scene expressed their preference for the "one-code traceability" function of Hongbulin products, and they immediately felt a sense of security when they received the products.

It is reported that after receiving the goods, users can use WeChat to scan the anti-counterfeiting signature of the product and scan the code to view the identification and evaluation certificate; they can also log in to the Hongbulin APP or mini program, click the "Identification Query" button on the "My" page in the lower right corner, and manually enter the product identification certificate number or order number to view the identification and evaluation certificate.

At the exchange meeting, Hongbulin also introduced the importance of talent training for the appraisal team. Hongbulin has a team of nearly 100 appraisers, of which more than 10 appraisers have an appraisal volume of more than 100,000 pieces. Hongbulin appraisers will not miss any details of the appraisal when appraising each product. Hongbulin's senior appraiser said that, for example, when appraising a Hermès bag, we will conduct an overall appraisal from several major aspects, including the cutting, sewing and edge sealing of the bag, the texture of the material, hot stamping and coating, the hardware modeling, engraving and polishing. Each major aspect is divided into 4 to 6 small points that need to be appraised one by one. A total of about 30 appraisal details of a bag need to be paid attention to, and even a 20x high-power magnifying glass is needed to make an accurate judgment.

Identification has become the most important link in the second-hand luxury industry chain, and mastering professional and authoritative identification resources or identification teams has become the core competitiveness of participants in the second-hand luxury industry. With the gradual improvement of its own identification system, standards and team, Hongbulin has become an important member of many authoritative identification institutions in China, and has exported relevant identification knowledge and experience to the industry. Previously, due to its deep cultivation of the "standard power" construction of authentic guarantee services and industry output practices, Hongbulin was awarded the "Outstanding Contribution Award" and "Excellent Expert" and other honors by the China Entry-Exit Inspection and Quarantine Association.

Source: Xinhua News Agency

(Source: Financial Information)

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