news

Recently, Sichuan Yuanjingda Food Co., Ltd. (hereinafter referred to as "Yuanjingda"), a subsidiary of Luzhou Laojiao Group, and Beijing Qiaoyuanming Technology Co., Ltd. (hereinafter referred to as "Qiaoyuanming") held a grand signing ceremony for the annual product and marketing strategic cooperation agreement in Luzhou. In this strategic cooperation, Qiaoyuanming firmly guided the goal and made full use of its IP Super Octopus's integrated live broadcast, short video, brand seeding, talent plan, overseas e-commerce, overseas supermarkets and other emerging product and marketing methods to help Yuanjingda's condiments to the national and global markets. The signing of this annual cooperation agreement demonstrates the determination and confidence of Yuanjingda and its partners to anchor the big food track, seize the market layout, work together for in-depth cooperation, and create a delicious China.

(Photo: Photo of the signing ceremony)

At the signing ceremony, Yuan Jingda Chairman Pan Lina first delivered a speech, reviewing the glorious history of Luzhou Laojiao Group under the guidance of the "big consumption, big finance, big trade" strategy, introducing Yuan Jingda's mission, vision and future planning, as well as the original intention and long-term business goals of Huguo Flavor Industry, and expressed the hope that the "Huguo" brand will go all over China and the world. Subsequently, Chairman Qiao Yuanming and Super Octopus IP founder Zhao Siwen also expressed their high attention to this cooperation and future expectations, emphasizing that they will establish a new strategic cooperative relationship of "boosting growth, sharing goals, and creating value together", and strive to become one of the driving forces for Luzhou Laojiao Group to develop the big food industry.

Relying on Luzhou Laojiao Group, we firmly believe in entering the first echelon of condiments in China

Yuan Jingda Company takes "being a pioneer of Sichuan flavor and a standard-bearer of Chinese food culture" as its corporate vision. Relying on the brand power, influence, channel power and fermentation technology advantages of Luzhou Laojiao Group, it is committed to forming a business layout with condiments as the cornerstone and high-quality Chinese food standardization and coordinated development. The planned goal is to enter the first echelon of condiments in 5-8 years, create at least one food listed company, a nationally renowned food main brand, form a food supply chain industrial park, and become a pioneer in China's healthy food and beverage industry.

Reconstruct consumption paths and release the kinetic energy of differentiated advantageous resources

At present, the market environment faced by Chinese companies is more complex. The overall economic downward pressure is relatively large, but the consumer goods track is still in the growth stage. The rapid rise of emerging media such as short videos and live broadcasts has comprehensively reconstructed the consumption scene and stimulated consumption potential. The competitive pressure and opportunities online are also great. How to master the new "growth formula" and "traffic code" in the new media environment is crucial.

After Yuan Jingda enters the food industry, its market visibility is expected to increase rapidly. Its subsidiary Huguo Flavor Industry is backed by Luzhou Laojiao Group, and has exclusive Bashu flavor resources at 28° north latitude. It has brand assets such as Chinese time-honored brands, red genes, and regional leading enterprises. It has three ecological brewing bases, ancient brewing techniques, and national solid-state brewing engineering technology centers. High-quality guarantees have significantly differentiated it from conventional condiment companies. Combining the above advantageous resources, and superimposing Qiao Yuanming's new consumer channels and scene construction and operation, it will definitely help Huguo Flavor Industry to leapfrog development and tailor a power engine for the company to quickly enter the first echelon of condiments.

"Product + Sales" dual-wheel drive, strive to achieve sales and profit goals Super Octopus is a new blue ocean product sales engine proposed by Qiao Yuanming based on his many years of experience in traditional consumer product sales services and combined with current new media operation methods. Since 2017, the Super Octopus team has completed strategic and functional transformation, established live broadcast operation centers in Beijing, Shanghai, Guangzhou and other places, cultivated massive KOL and KOC resources, and served the emerging channel transformation needs of hundreds of well-known domestic brands.

In the field of product marketing, Super Octopus was the first to break the old model of traditional advertising and product marketing agencies that "only care about voice, not sales", and proposed a "product + sales" dual-driven commitment. Based on the principle of target contract game, it strengthened the management and control of performance risks, and is committed to helping brands achieve core goals such as new channel brand awareness breakthroughs, sales performance and profit creation.

Directly reach overseas markets and jointly build a new development pattern of "delicious Chinese food going overseas"

In addition to seizing the incremental channels of domestic condiments, Super Octopus has also integrated overseas sales agency teams and a large number of overseas media resources, and has huge overseas sales capabilities and advantages. In this strategic cooperation, Super Octopus will also assist Yuan Jingda and its brands to quickly enter emerging international markets such as Southeast Asia, Japan, South Korea, Europe and the United States, open up new blue ocean areas, and actively integrate into Luzhou Laojiao's "Chinese Food Overseas Action Plan" with the theme of "fine wine, food, and deliciousness", tell good stories about delicious food, and spread Chinese traditional culture.

Next, the two parties will comprehensively deepen cooperation in emerging channel product and sales models, and at the same time conduct more diversified cooperation discussions and communications around Yuanjingda Food’s strategic map and key supply chain nodes, accelerate the superposition and utilization of resource advantages, and jointly assist in the renewal and creation of the "Huguo" brand, innovate new forms of expression of health and deliciousness in China's condiment industry, and jointly build a brilliant career of "protecting the Chinese taste."