Forest Wuyi·Newcomers in Henan｜2024 Yanba new product launch conference opens grandly
2024-08-20
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On August 18, the "Forest Wuyi·New Nobles in Henan" Yanba product strategy and 2024 new product launch conference was grandly opened at the InterContinental Zhengzhou Hotel. With the blessing of the famous Chinese calligrapher Ye Peigui's calligraphy, seven new forest products including Mituoyan cinnamon "Ya Ba" were launched, infinitely extending the new taste of Yanba, and once again refreshing the product image and brand connotation, leading the new trend of contemporary tea lovers in all aspects.
The much-anticipated return of the king. From Xiamen, Fuzhou, Jinan, Beijing, to Zhengzhou this year, different cities every year, the same August 18, the Yanba new product launch will unlock new expectations as scheduled. At 15:00 on the afternoon of August 18, the launch event was grandly opened, and the theme was directly addressed at the beginning. Under the attention of the public, all the shining new products of Yanba were unveiled, and they participated in the tasting together with Yanba's flagship products "Old Ginger" and "Three Days and Two Nights", strengthening the differences between different products, highlighting the product value advantages, and demonstrating Yanba's strong confidence in craftsmanship and taste.
After the tasting session, Wu Yongpeng, chairman of Yanba Tea, took the stage to speak. Standing at a new development node, he brought Yanba's new mission, vision and values, which excited the audience. Yanba's mission is to "make a cup of high-quality tea for people all over the world" and achieve high-standard quality control management throughout the entire process from tea garden to tea cup. Yanba's latest vision is "A tea company with 82 years of history, becoming China's most quality-oriented, distinctive and two-century-old enterprise", with the values of "customer first, team prosperity, rejection of comfort zone, passion, integrity and dedication". Wu Yongpeng said that he would use innovative thinking to broaden the brand dimension and "Adapting to changes"We will meet all kinds of challenges in the future with an attitude of 'the best, the best and the best', work harder on raw materials and processes, and accurately grasp the trends of consumers' taste buds and market operations. At the same time, we solemnly promise that we will never conduct under-the-table transactions to protect the interests of our dealer partners' physical stores; we will not pursue huge profits, and only fair and reasonable transactions can last long. Wu Yongpeng's speech greatly encouraged the dealers present, and they felt Yanba's reliable strength more vividly, winning warm applause.
In order to continue to tell the brand story of Yanba well, Wu Yongpeng also specially invited Ye Peigui, the 8th Vice Chairman of the Chinese Calligraphers Association, to serve as the brand culture consultant, and held an honor awarding ceremony at the launch event. This handshake between Wu Yongpeng and Ye Peigui will also help Yanba enhance its core competitiveness, tap into more brand cultural connotations, and spread Yanba's influence to all parts of the world.
Afterwards, Li Kang, general manager of Yanba Tea, took the stage and elaborated on the new breakthroughs of Yanba Tea in all aspects. The "new headquarters" is located on the bank of Chongyang River, integrating science and technology, tea culture, tea tourism, and production and business integration, and can achieve large-scale production, collaborative innovation, and industrial clusters. Using "new technologies" to achieve full-process innovation, a total of 7 national invention patents have been applied for, and 2 certificates have been obtained; a total of 20 utility model patents have been applied for, and 10 certificates have been obtained; a total of 9 design patents have been applied for, and 7 certificates have been obtained. The "new standard" "Yanba Ningxiang Rock Tea Enterprise Standard" was implemented on August 18. It originated from the national standard and is higher than the national standard. Ningxiang Rock Tea has created a subdivided track for Wuyi Rock Tea and established Yanba's technical barriers. In the future, it will be beneficial for the new standard to be replicated and promoted among members of the Tea Industry Alliance. The "new market" covers 28 provinces across the country, with more than 500 stores, and has successfully entered 11 countries and regions such as the United Arab Emirates and Thailand. "National Ministry of Agriculture's Famous, Special and Excellent New Products - Wuyishan Cinnamon, Narcissus, Dahongpao Main Production and Operation Unit", "Fujian Provincial Key Leading Enterprise", "Fujian Provincial Innovative Small and Medium-sized Enterprises" and other "new honors" are moving forward. In the "new journey", Li Kang said that in the future, Yanba will be committed to building a scientific, industrialized and internationalized tea company, striving to become a national high-tech enterprise and a national key leading enterprise in agricultural industrialization, and continue to make breakthroughs in overseas markets. The stars will pave the brilliant galaxy, and strive to make Yanba wherever there are Chinese.
At the scene, the first show of Yanba's new products in 2024 was released, the charm of tea art beauties was displayed, and the packaging design was clever and popular. If we say that the leading product among the seven new products is "Ya Ba", the name of the product is full of Fujian local cultural characteristics. It uses the Mituoyangangding Liucong Tea Garden and adopts Yanba's classic light fire charcoal roasting process. It has a three-year lingering rhyme and a nine-foot flowing fragrance. It is hard and soft, like drinking nectar, interpreting the fresh beauty of Yanyun; Foguoyan's old cinnamon "Ti Ba" uses the original double-transparent natural aging technology, which is mellowed every year, and the cinnamon fragrance falls into water, the soup feels delicate, and the original flavor is natural; Wu Sandi's old cinnamon "Ge Lao" comes from the small high mountain production area of the national park-Wu Sandi, which contains the spicy cinnamon fragrance and blooms the natural forest atmosphere.
In addition to Wuyi Rock Tea, Yanba also launched a new product positioning of "Forest Wuyi Tea", which is an unprecedented breakthrough for the brand. Following Ningxiang Rock Tea, another new category of "Forest Wuyi Tea" released by Yanba isThousands of black tea, three new black teas have been launched one after another. Jin Jun Mei "Lan Sheng" is produced in Tongmuguan, the birthplace of black tea in the world. It has a forest-like atmosphere of genuine mountain tops, with three aromas of flowers, honey and fruit falling into the water, sweet, mellow, fresh and long throat rhyme; Fei Zi Xiao "Yu Ji" is selected from the Huang Guanyin tea garden in Tongmuguan that has been wild for five years. The cup has three parts of flower and fruit aroma, and the soup has seven parts of lychee sweetness. It is pleasant to drink by yourself and to give as a gift; "Wild Tea" selects wild vegetable tea from Tongmuguan, exuding the breath of primitive wilderness, and the orange-yellow soup brings a clear and smooth sweetness, high mountains and wilderness, and a little sweetness in the world.
After the new product launch, Zhang Lihua, a representative of Yanba Tea's Henan distributor, took the stage. She developed 32 outlets in Henan in just over a year and established the Henan Yanba Operation Center. She said in her sharing that after joining the Yanba distributor family, she witnessed Yanba's excellent team and high-quality product strength, which constantly refreshed surprises. The major new products launched this time also made her full of confidence in this year's market development. She also firmly believed that in the future, Yanba will flourish in Zhengzhou, the country, and more lands in the world.
At the meeting, Yanba presented several awards to its dealer partners, including the "Operation Excellence Award", "Sales Leadership Award", "Development Potential Award", and "Integrity Management Award", commending the hard work of outstanding dealers and creating a corporate atmosphere of co-construction, sharing, and striving for progress. So far, the "Forest Wuyi·Newcomers in Henan" Yanba product strategy and 2024 new product launch conference has come to a perfect end.
It is reported that Yanba will take this new product launch as an opportunity to innovate product strategy, start Yanba's dominant position in the rock tea market, explore new trends with other Wuyishan tea categories, lead the new trend of Wuyi tea, continue to deepen cooperation with dealers, uphold the concept of "one thing in life, always make good tea", and continuously launch more high-quality products that meet market demand, bringing more new drinking experiences to tea lovers.
(Xianning News Network)
