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According to the news from Fast Technology on August 19, according to multiple platforms such as Weibo and WeChat, multiple official Meizu accounts have recently been renamed "Xingji Meizu", including Xingji Meizu Technology, Xingji Meizu Meizu Home, Xingji Meizu Care, etc.

This also means that the Zhuhai Meizu that everyone is familiar with has been completely transformed into Xingji Meizu, whose main body is Wuhan Xingji Meizu Technology Co., Ltd.

Of course, the Meizu brand will still exist and will continue to launch electronic products such as mobile phones, and will even unveil its first car product this year.

It is reported that the current Meizu Star Group was established on March 8, 2023. Its predecessor was the Star Strategy launched by Li Shufu and Shen Ziyu in 2017. Later, Star Era Company was established in 2021 and announced its entry into the XR and high-end mobile phone fields.

In July 2022, Star Era made a strategic investment in Meizu Technology, which not only enabled it to enter the mobile phone field, but also led the development of the vehicle systems of two models with Flyme as the core interactive system of the smart cockpit.

In March 2023, StarJi Meizu Group was established, co-founded by Li Shufu and Shen Ziyu, and Shen Ziyu served as the chairman and CEO of StarJi Meizu Group.

Business covers smart electric vehicles, smart phones, XR technology, self-developed operating systems, wearable smart terminals, smart homes, trendy lifestyles, etc.