The secretary of Yanqing Village broadcast live on the spot to promote "Guishui Farming"
2024-08-19
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It is the harvest season for fresh corn. On August 19, a live broadcast event on the origin of Yanqing's high-quality agricultural products was held at the Green Fullon Urban Ecological Agriculture Sightseeing Park in Yanqing District, with the theme of "The Hundred Thousand Projects Set an Example to Link Farmers and Promote Revitalization". More than 40 new farmers, Internet celebrity village secretaries and others introduced Yanqing's high-quality agricultural products to netizens.
Photo by Han JieIn the square of the sightseeing park, rows of live broadcast rooms are arranged in an orderly manner, each with its own characteristics. A strong live broadcast lineup consisting of anchors from the postal branches of 16 districts in the city, 18 trainees of the rural revitalization anchor group of Yanqing District, and 8 internet celebrities in the district are enthusiastically promoting Yanqing's high-quality agricultural products to audiences across the country. Sweet and delicious fresh corn, crystal clear grapes, colorful vegetables... More than 50 kinds of agricultural products from the six major categories of "Guishui Farming" and "Beijing Younong" brands from Yanqing District are dazzling and dazzling.
"Guishui Farming" is the only regional public brand of agricultural products created by Yanqing District in 2019, covering five major categories of specialty agricultural products: organic fruits, organic vegetables, organic livestock, organic grains, and flower gardening. The anchors introduced the characteristics and advantages of the products while tasting them on the spot.
Photo by Han JieRural tourism has been very popular in the past two years. In order to promote the brand, Wang Youjun, Party Secretary of Dongwangzhuang Village, Dazhuangke Township, Yanqing District, opened a video account on February 26 this year. In just a few months, he has more than 40,000 fans. On that day, as one of the Internet celebrities, Wang Youjun led the audience into the corn planting area, while explaining the planting environment and technology, while picking corn, "planting grass" for netizens.
Since last year, the Yanqing District Agriculture and Rural Affairs Bureau has implemented a community-level e-commerce incubation service project for farmers' professional cooperation, and has discovered and cultivated a team of more than 50 rural revitalization anchors composed of village secretaries and new farmers. By organizing field visits and exchanges of learning experiences, inviting professional teams to give lectures and guidance, and conducting live broadcast exercises, the team's comprehensive quality and practical ability have been improved.
