Hot search! Fan Zhendong responded to the retirement rumors and talked about the fan circle culture! He has achieved the Grand Slam and has many endorsements

2024-08-19

On the evening of the 18th, "Fan Zhendong responds to retirement rumors" topped the Weibo hot search list.

Fan Zhendong's latest interview triggered a hot search

According to CCTV News,In an interview with "Face to Face", Fan Zhendong admitted that he was troubled by the fan circle culture. He said: "Many things outside the court are overly concerned, which is very stressful. Sometimes I feel that losing is not good, and winning is not so good either. This is harmful to me, the team, table tennis, and everyone's unity. "

After the Paris Olympics, many netizens speculated whether he would retire. In response, Fan Zhendong said:"I am really tired after this Olympics and I need to have a good rest. I haven't thought about the next Olympics yet. I will leave it to time to see what the future holds."

At the Paris Olympics, 27-year-old Fan Zhendong won the men's singles table tennis championship, achieving a "super grand slam". However, during the preparations for Paris, he experienced a period of lows: "I have won the runner-up in all competitions, but it is always a little short of what I want." "I don't read chicken soup. I like to think for myself and watch other sports. Real Madrid's championship once inspired me. They also fell behind and then reversed. Before the final whistle, nothing is impossible!"

Fan Zhendong said in an interview that he was actually very scared. "Looking back now, including during the summary meeting, I was actually a little scared because I was the only Chinese athlete left in the top eight. Many records, or the glorious history of the Chinese team, were going to be ruined in my hands."

Yili, which has many endorsements, apologizes for "opening champagne in advance"

Public information shows that Fan Zhendong currently endorses brands such as Yili and Anta.

After Fan Zhendong won the championship, official Weibo accounts of Yili, Anta and other companies quickly posted messages to congratulate Fan Zhendong.

It is worth noting that on August 3, Yili’s advertisements in Beijing and parts of Shanghai caused a “misunderstanding” by “opening champagne” in advance to celebrate Fan Zhendong’s victory. In response, Yili issued an apology announcement at noon on the 4th, saying that the company conducted an advertisement test on an outdoor large screen that afternoon. The reason for the test was that the advertisement content contained complex animation effects and involved multi-screen linkage. In order to ensure the release effect after the official launch, technical testing was required in advance. Since the semi-finals and finals were short, the reserved test time was limited, so the test was chosen to be conducted during the day before the finals, which resulted in misunderstandings and discussions.

Yili said that according to the characteristics of sports events, the company will prepare more than three versions of advertising content for each spokesperson's game, including but not limited to the spokesperson's game results, sportsmanship shown in competitive sports, etc. Because one of the charms of competitive sports is that the results are always uncertain until the last moment. "Like the majority of netizens, we wait for the final results of each game before deciding on the final advertising content to be released. The advertising content discussed online that day is not the entire content of our advertising test, nor is it the final version to be released."

Yili said that it will deeply learn the lessons from this improper test. In the future, we will improve the relevant processes and management requirements for advertising to avoid similar incidents from happening again.

Editor: Ye Shuyun

Proofreading: Yang Lilin

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Hot search! Fan Zhendong responded to the retirement rumors and talked about the fan circle culture! He has achieved the Grand Slam and has many endorsements

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