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Fast Technology reported on August 18 that according to media reports, Epic Games Store has officially landed on the Android platform (for global users) and iOS platform (only in the EU), bringing a new gaming experience to smartphone users. This move marks an important step for Epic Games in the mobile game market.

At present, Epic Games Store has initially selected three popular games, "Fall Guys", "Fortnite" and "Rocket League Sideswipe" for players to download, and promised to continue to introduce more high-quality applications and games from developers around the world in the future to further enrich the platform content ecosystem. It is particularly worth mentioning that both "Fall Guys" and "Fortnite" have achieved full function support, including cross-platform progress synchronization, allowing players to seamlessly switch devices and enjoy a coherent gaming experience.

The launch coincides with the exciting fourth season of Chapter 5 of Fortnite: Battle Royale, "Absolute Doom", which brings more challenges and fun to players. Epic Games also announced that its popular game will quickly expand to multiple alternative app stores on the Android platform, including One Store, to further broaden the game distribution channels.

For a long time, Apple and Google have charged developers up to 30% commission on apps, games and in-app purchases, and strictly restricted developers from guiding users off their platforms to complete transactions. However, with the changes in market competition and regulatory environment, this pattern is gradually changing.

In particular, Epic Games successfully won the antitrust lawsuit in September 2023 after years of legal battles with the Google Play Store, prompting Google to relax its policies and allow developers to direct users to their own websites for in-app purchases. At the same time, the Digital Markets Act (DMA) passed by the European Union provides strong legal support for this change, forcing Apple to open up the use of third-party app stores on iOS and iPadOS, providing users and developers with more choices.

In this context, Epic Games Store has become an important platform to attract developers with its low commission rate of 12%. This move not only significantly reduces the cost burden of developers, but is also expected to trigger a chain reaction in the industry, prompting giants such as Apple and Google to review and adjust their commission policies to cope with increasingly fierce market competition. The CEO of Epic Games is confident that this will drive the entire mobile game industry towards a more fair and open direction.