2024-08-18
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Red Star Capital reported on August 18 that on the evening of August 17, Xiaomi Group (01810.HK) CEO Lei Jun and President Lu Weibing started a live broadcast at the Xiaomi Turpan Summer Testing Base, revealing the Summer Testing Base for the first time and sharing their previous trip to Europe. Lu Weibing revealed in the live broadcast that they are studying when Xiaomi cars will enter Europe.
Lei Jun revealed that the Xiaomi Turpan base is located at an altitude of -120 meters. The current test mileage of Xiaomi cars has exceeded 7 million kilometers, spanning a temperature difference of more than 100 degrees. In addition to sun protection tests in Turpan, Xiaomi cars will also undergo wet heat tests in Hainan and winter tests in Heihe. Winter tests in Russia are not ruled out in the future.
He said that if the bosses of car companies come to the summer and winter tests to learn how to drive, learn how to race, and learn how to drift, it is a good thing. He believes that if the bosses of car companies all love and understand cars, China's automobile industry will definitely get better and better.
Regarding executives' personal participation in testing, Lei Jun said, "Part of the reason is experience, and the other half is to let Xiaomi employees see how much executives value testing. It is also an encouragement to engineers." He emphasized that executives' personal experience and in-depth front-line work are crucial to improving product quality.
Lei Jun previously released a video of himself drifting in a Xiaomi SU7 during his annual speech. In this live broadcast, he revealed that only two people in the entire Xiaomi executive team do not have a racing license. One of them is the live broadcast guest, Xiaomi Group Vice President and China President Wang Xiaoyan.
When talking about promoting products, Lei Jun said that he is very willing to promote high-quality domestic products. Now users are more and more aware of domestic products, and domestic products are getting better and better, but many good products lack some opportunities to be introduced. "If you think I can help you recommend products, you can come to me. Of course, your products are really good. This requirement is very high, because there are often some inexplicable products coming to me, which is also painful for me."