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Editor of Every Economic Report: Bi Luming

On the eve of Chinese Valentine's Day, LV opened the country's first chocolate store in Shanghai, with products priced as low as 240 yuan per box, triggering a buying spree.

According to a report by China Securities Journal on the 18th, since LV opened its chocolate store in Shanghai, the number of reservations has only increased.In order to buy a box of LV chocolates, many people paid extra to find scalpers to buy them. In addition, since LV sales staff can make appointments, consumers even choose to buy wallets, jewelry, etc. in order to get an appointment.

Image source: Video screenshot

In this regard, LV official customer service told reporters that the chocolate store had just opened and there was only one store in Shanghai. Currently, LV chocolate is available by appointment only, and reservations can only be made through the official mini-program, on-site reservations, and exclusive sales.There are many kinds of LV chocolates, the cheapest is 240 yuan a box, and the most expensive is several thousand yuan. Reservation is only to obtain the qualification to enter the store, you cannot reserve a specific chocolate, which chocolate is sold out and which is in stock, you will know after entering the store. Reservation is valid for the day, if you can't make an appointment on the day, you can only queue up again later, and it will be invalid the next day.