The next generation A6L will not be renamed, the new A5L will be introduced, FAW-Audi will build cars for each generation
2024-08-18
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
Just last month, FAW-Audi's cumulative sales officially exceeded 9 million units, making it the first and only premium car brand in the Chinese market to achieve this milestone. Behind these impressive figures is the result of FAW-Audi's 36 years of deep cultivation in the Chinese market, and the result of its unremitting pursuit of excellent product quality and service.
The golden autumn brings coolness and the spring city is full of newness.
As a disruptor and leader of China's luxury cars, FAW-Audi is actively embracing innovation under the wave of the "New Four Modernizations" of automobile reform. In July this year, FAW-Audi's cumulative sales officially exceeded 9 million vehicles, becoming the first and only luxury car brand in the Chinese market to achieve this milestone. Behind the impressive figures is the result of FAW-Audi's 36 years of deep cultivation in the Chinese market, which embodies its unremitting pursuit of excellent product quality and service.
"We have always emphasized Audi's long-termism and hope to create more value by enhancing our own strength so that we can better balance and meet the needs of all stakeholders." said Li Fenggang, executive vice president of FAW Audi Sales Co., Ltd.
Promote reform and improve efficiency
Li Fenggang has been in office for less than a year since he took office in early October last year. As a young man born in the 1980s, he has been working tirelessly to promote internal reforms. It is understood that "standards first" and "solidifying the foundation and increasing efficiency" are two important keywords.
First of all, FAW-Audi has strengthened its adherence to the operational logic of consolidating the luxury brand, that is, to design better standards for the terminal front line and internal business processes in accordance with the standards of luxury brands; and to supervise the implementation of the "last mile" of the standards through regional changes and increased strength.
Secondly, we will sort out and optimize the dealer network to maintain a relatively healthy quantity and quality, and pay more attention to the operational efficiency of individual stores. In the first quarter of this year, among domestic luxury car brands, FAW Audi had the highest average single-store sales.
In addition, we are exploring ways to further improve efficiency and standardize customer experience. "We are building internal marketing capabilities that directly face users, we are more active on social media, integrating our C-end touchpoints, and learning from new energy and emerging brands," said Li Fenggang. "To cope with competition, we must improve efficiency and effectiveness through innovation and change, so as to maintain our market position in the fierce market competition."
In the first seven months of this year, with both the overall automobile market and the luxury car market under pressure, FAW-Audi achieved sales of nearly 350,000, firmly positioning itself in the first-tier luxury camp; seven models represented by the A6L ranked first in their respective market segments, demonstrating the strong market competitiveness of FAW-Audi's product matrix.
Adhering to the concept of high-quality development and not aiming at "price war", FAW-Audi has always been improving itself in the process of transformation. "We will quickly and flexibly adjust the interaction mechanism and task setting between us and dealers; at the same time, we attach great importance to and adhere to long-termism, hoping to provide customers with stable and high-quality services. We do not want to compete only in price, but more in system strength, product strength, and service strength," said Li Fenggang.
Optimizing layout and moving forward
From the perspective of product layout, objectively speaking, this year is not a "big year" for FAW-Audi's products. Many heavyweight models will be ready to be launched next year or in the near future.
The next generation A6L will keep its name for the fuel version in China, which also represents FAW-Audi's deepest respect for the Chinese market and its most sincere love for Chinese car owners. "The Audi A6L is very popular among Chinese users. There is a saying on the Internet that each generation has its own car, but the FAW-Audi A6L is a car that belongs to every generation," said Li Fenggang. "Therefore, the ninth generation of the C-class sedan introduced by FAW-Audi in the future will still be named Audi A6L."
In addition, the new Audi A5L, which will be available to consumers next year, will reach the new strength of B+ class cars in terms of size, material, equipment and product strength. As the first product of FAW Audi's PPC high-end fuel vehicle platform, the new Audi A5L will be upgraded and developed to adapt to the Chinese market and meet user needs, meeting user needs in multiple scenarios such as business travel and family use.
In addition, based on its understanding of the diversified demands of the luxury mid-size sedan market, FAW-Audi will also import the entire family of Audi models including the A5 Avant, S5, S5 Avant, etc., to provide Chinese users with rich and diverse choices.
"In the future, we firmly believe that electric vehicles will have their own market in China, and gasoline vehicles will certainly have their own market. Audi's leading advantage in the gasoline vehicle field is unquestionable, but electric vehicles are also a very large market, and we will continue to work with our shareholders to launch more future-oriented, user-friendly and highly competitive electric products." said Li Fenggang.
Starting next year, FAW Audi will further strengthen its product matrix based on the two new platforms of PPE+PPC. In addition to the new Audi A5L and the new Audi Q5L, it will also successively launch heavyweight pure electric products such as Audi Q6L e-tron and Audi A6L e-tron, which will be launched in China in 2025 to meet users' different needs for high-end travel and continue to lead the innovative development of the Audi brand in the Chinese luxury car market. (Photo provided by the company)
Source: China Economic Net
