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Reducing reservations and increasing services This summer, museums are trying a different "addition and subtraction" approach

2024-08-18

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This year, under the initiative of the cultural and tourism departments, except for some key scenic spots and museums, the cancellation of reservations has become a new move for cultural and tourism venues. In places like Beijing, except for the Forbidden City and the National Museum, most cultural and tourism venues no longer have a reservation mechanism. This week, most of the summer vacation has ended. The cancellation of reservations has not only helped the summer travel market dominated by parent-child tours and study tours, but also made it more convenient for tourists to enter.

With more and more tourists arriving without an appointment, how can we maintain a better experience? For popular places that still have a reservation system, how can we deal with ticket scalpers so that people can "arrive as scheduled"? In the face of the hot summer, how can cultural and tourism venues reduce reservations and increase services?

This summer, the reservation system was waived in many cultural and tourism venues across the country, bringing convenience to tourists. However, some well-known scenic spots and museums have retained the reservation system to ensure the tourists' experience and the safety of cultural relics. For example, when Beijing announced in June that all tourist attractions in the city had completely cancelled the reservation requirement, it also stated that tourist attractions such as the Forbidden City and the National Museum were excluded.