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Interface News Reporter | Xiao Fang

Interface News Editor | Wen Shuqi

MultipleNetizensrecentlyPostMake complaintsYouku will automatically jump to ads when pausing a video。whenthemClickpausekeyback，Obviouslynot yetconductMore actions for tapping the screen，YouTubestillmeetingfromvideointerfaceJumptootherplatform。

interfacenewsfromInsiderDepartmentUnderstand，This isYouTubeplatformofShake itadvertise，userInadvertentmoveBeone timecell phoneorflatequipment，willtriggerplatformfromvideointerfaceTowardsotheradvertiseinterfaceorplatformJump。

SomeNetizensofMake complaintsalsoreflectBeThis situation。for example，"If you pause and gently put the tablet down, it will jump directly to the advertisement", "If you accidentally move the phone, it will jump to other apps”。

interfacenewsTowardsYouTubeofficialaskThis matter，As ofPress Release，other sideNot yetreply。butaccording tointerfacenewslearn，Not onlyYouTubeoneplatformGo LiveBeShake itadvertise，TencentvideoandiQIYIalsoBoththisFunction，PreviouslyAlsouserrepeatedlyMake complaints。besidesSomeNetizensProductionBeTutorial，teachexistPrivacy SettingsmiddleclosureThis categoryadvertiseofmethod。

ALong VideoplatformPractitionersTellinterfacenews, the platform also knows that usersofMake complaints，butexistuserExperienceandplatformofBusinessincomesuperior，The platform selectedthe latter，This is alsooneA helpless move。

have no choicebehind，yesLong Videoplatformto datealsonot yetturn uponeCantake care ofuserExperience,CanletitselfgetSustainableincomeofReasonableBusiness Model。

All along，Long VideoplatformofcontentcostAllVeryhigh。on the one hand，Productionhigh qualityofcontentneedIn terms of lens richness, props, etc.detailsuperiorconductoptimization，This itselfAt oncemeanVeryhighofCost., previously iQiyi's self-produced variety show "The production cost of The Rap of China is as high as 250 millionYuan。and，Long Videoplatformofself madecontentAlsoFacecannotbecomeHot salecontentofrisk，platformStill needHighly worthyofriskcost。

on the other hand，Long Videoplatformexistexternalpurchasehigh qualitycontentcopyrighthourAlsoFacehighofcopyrightcost。Long VideocontentofheadeffectVeryobvious，eachplatformAllwant topurchaseflowBiggerofheadcontent，alsoPulled uphigh qualitycontentofCopyright Fees。

iQIYIFinancial Reportshow，2018YeararriveIn 2021, iQiyi's content costs exceeded 20 billion yuan. After reducing costs and increasing efficiency in 2021, the content costs in 2022 will reach 16.5 billion yuan, and the content costs in 2023 will reach 16.5 billion yuan.for16.2 billion，contentCost as a percentage of revenueProportionexistcontinuedAfter loweringstillachieveTo 50.8%.

Long VideoplatformGo LiveAt the Beginning，platformofBusiness ModelAdvertisementMainly，butadvertiseincomeIt's difficultCoveringhighofcontentcost。2015Yearafter，Long VideoplatformexistcontentPaymentsuperiorSome improvement，memberPaymentIncome in revenueProportiongraduallyimprove。fromiQIYIofFinancial ReportCome and see，at presentmemberPaymentincomealreadyExceedBeadvertiseincome。

Currently, iQIYIandTencentvideoat presentAllpassReduce costs and increase efficiencyaccomplishBeTurning losses into profits，butuserexistLong VideoplatformThe migration cost is very low and stickyinsufficientAlllead toBeplatformexistcontinuedprofitsuperiorNoenoughofsense of security。SeveralplatformAll inexploreMoreexpandincomeofWay，butexistbalanceuserExperienceandplatformincomesuperior，alsoAppearBeVariousVariousofquestion。

In terms of advertising revenue, long videosofadvertiseincomeandMembershipmustofconflict，becauseuserBuymemberaftergenerallymeetingchoosejump overPatchesadvertise,directPlaycontent.therefore,platformalsotryDevelopmentnewProduct formConsumptionadvertisein stock，Expand your incomesource。

Apart fromShake itadvertise，interfacenewsexist“Black Cat ComplaintplatformSearchDiscover，besidesUsers complained that after purchasing memberships on Youku and iQiyi this year,platformmeetingexistTV dramaOpeningEnforcementinsertadvertise。Oneuserexpress，This year2moonPurchased YoukuMember, buy the TV seriesbeginningConclusionAllNoadvertise，butfrom4moonstartSeveralAlmost every TV series will suddenly cut off the opening credits, and a few seconds of advertising will appear.。

andexistmemberincomesuperior，Platforms often face usersexistHot salecontentHotperiodPay andHotFinishbackChurnofquestionSeveral platforms have attemptedpromotePaymentusermiddlecontinuedPaymentofProportion，alsoTakenSomeRepeatedlyCriticismofWay。exist“Black Cat Complaintplatform，interfacenewsreturnRetrievedTens of thousandscomplaintThree platformsmemberNo promptautomaticDeduction、Unable toCancelautomaticDeductionwaitquestion。

The above long videoplatformPractitionersexpress，NoSustainableofBusinessincome，Long VideoplatformIt's difficultforusersupplygoodofService, butat presentplatformCan think ofofwayreallynot much。