Old factory, new garden, Longhui 1910 "wine and food are inseparable"
2024-08-17
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After a summer of air conditioning, it's time to enjoy the autumn breeze. On August 17, a consumption promotion event with wine and food kicked off at the Haidian Longhui 1910 Cultural and Creative Industrial Park. As one of the series of activities of the 2024 Beijing International Food Festival and Zhongguancun International Food Festival, from now until the end of September, this place will offer citizens a young consumption gathering with a sense of fireworks and technology.
It is said that a thousand cups of wine are not enough when you are with a good friend. Here we have the first state banquet wine "China Red", the world-renowned Chinese "Martini" Osmanthus Chen, as well as the affordable original beer, fresh beer, pure draft beer, draft beer, fruit beer... You can enjoy a drink with three or five friends and spend a "drunk" time together.
There are also many activities here, such as trunk markets, cultural and creative stalls, immersive VR experiences, water gun battles, bubble parties, children's second-hand markets, etc. A group of young event organizers will also bring themed flash events such as rock climbing, science and technology, aerospace, illustration, and environmental protection during weekends and holidays.
The old winery has been transformed into a creative park. Since its opening in July 2022, it has successively created cultural theme activities such as the May Day Smile Festival, the National Day Wandering Festival, and the Light and Shadow Art Festival, which have won the love of young people. In more than two years, the park has been selected as a Beijing Cultural Tourism Demonstration Base, Beijing Industrial Tourism Demonstration Site, Beijing Tourism and Leisure Street, and Beijing's "Night Beijing" Consumption Check-in Site. At the opening ceremony, it was awarded the "Beijing Characteristic Consumption Street" certificate plaque, and the old factory area was rejuvenated.
According to the relevant person in charge of the Longhui 1910 Cultural and Creative Park, this series of consumption promotion activities is the first long-term large-scale comprehensive event held by the Longhui 1910 Cultural and Creative Industry Park. It is also a new exploration in the integration of culture and tourism. The activities will focus on wine culture, food culture, fashion culture, creative culture, science and technology culture, parent-child culture and other aspects, bringing citizens a cultural feast lasting more than a month.
The fountain brings coolness, and you can go to a sunset concert in the evening breeze; the lawn is green, and you can watch an open-air movie under the stars. In the old factory new park, you can enjoy the relaxation, nature and comfort. The old factory integrates the park, the block, and the community, and builds a new scene of cultural tourism integration consumption. It has become a diversified public cultural space for citizens to relax, experience and entertain.
