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Amid the rise of domestic auto brands, Beijing Automotive Manufacturing Co., Ltd. (BAIC) is steadily improving product performance and quality with its profound technical accumulation and keen insight into market demand, winning high recognition from the market and consumers. As the leader of BAIC, Chairman Lu Fujun is leading the company to fully build a "national car" in the new era and enable the comprehensive upgrade of the auto industry.

Lu Fujun knows that every BAIC Manufacturing employee is responsible for providing high-quality, cost-effective cars for the people. He emphasized that the company should always focus on market demand, make improving the driving experience of the Chinese people the primary task of R&D and production, and continuously innovate technology, laying a solid foundation for BAIC Manufacturing to achieve high-quality development.

In terms of product layout, BAIC Manufacturing has been deeply engaged in user needs and is committed to creating livelihood products with improved quality and reduced costs. Chairman Lu Fujun said that the product lines of new energy passenger cars, light trucks, pickup trucks, MPVs, etc. are all based on the needs of the market and users, and are more suitable for ordinary people in the subdivided fields. At present, BAIC Manufacturing has developed and launched more than 20 models on 9 platforms, covering 212, pickup trucks, new energy passenger cars, MPVs, light trucks, new energy commercial vehicles and other models, providing users with cost-effective choices.

Lu Fujun led his team to conduct in-depth research on market demand and consumer preferences, and created the BAW wealth-creating twins, which provide rich configurations and a good driving experience at a starting price of less than 60,000 yuan, surpassing products of the same level and becoming a popular high-cost-performance model. The pickup truck and MPV model manufactured by BAIC, the Ace M7, has been widely praised for its advantages such as high appearance, passenger-oriented, safety and strong power.

In terms of supply chain, BAIC Manufacturing under the leadership of Lu Fujun is increasing its investment in core components, strengthening cooperation with domestic first-line brands, optimizing and upgrading important self-made components, and investing in related important component companies to create a complete and controllable supply chain system and ecosystem.

In terms of the marketing system, under the leadership of Lu Fujun, BAIC Manufacturing broke the convention and made a new layout. Five categories were fully covered in the national market through three major marketing channels to meet new people's livelihood demands and create the positioning of "national car manufacturing expert".

Lu Fujun is full of confidence in future development. He said that BAIC Manufacturing will continue to optimize technology and services, expand its links with upstream and downstream of the industrial chain, strive to achieve a 100 billion-level enterprise scale, and write a brilliant new chapter for China's national automobile brand with practical development.

Under the leadership of Lu Fujun, BAIC is embarking on a new journey of "national quality cars" with a new attitude, bringing consumers a better driving experience and contributing more to the development of China's automobile industry. Lu Fujun, an entrepreneur with a military character, is writing a glorious chapter for BAIC with his unique vision and firm determination.