Data elements × modern agriculture! Henan focuses on promoting rural digital transformation
2024-08-17
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
Dahe.com News: In Henan, unmanned agricultural robots are spraying pesticides in the fields, and the first secretary stationed in the village regularly conducts live broadcasts to help farmers. The development of agriculture and rural areas has been greatly enhanced by digital empowerment...
Recently, the Henan Provincial Development and Reform Commission and 20 other departments issued the "Henan Province's Data Element ×" Action Implementation Plan (2024-2026)" (hereinafter referred to as the "Action Plan"), which mentioned that the Data Element × Modern Agriculture Action is one of the key actions, which is divided into a special project for smart agricultural production and a special project for extending the agricultural product industry chain. Among them, the development of smart agriculture and the extension of the agricultural product industry chain have become the combined items of "digital rural construction" and "data element ×".
What kind of sparks will emerge when "digital rural construction" meets Henan's "data elements ×"? Dahe.com reporters will take you to find out.
“Digital Commerce Promotes Agriculture”
Give full play to the role of "order" agriculture as a "new engine"
Let agricultural products be sold at a good price, so that good products can be bought in rural areas, and farmers can live a better life.
"As soon as summer comes, I must recommend Zhongmu's watermelon sauce to everyone. It is delicious and fragrant, and it tastes good with steamed buns and noodles!" On August 5, in the live broadcast room of Henan Nonggou.com in Zhongmu County, the 4-hour live broadcast received more than 1,000 orders and sales of nearly 40,000 yuan. This is a microcosm of our province's live broadcast e-commerce empowering industrial development and helping farmers increase their income and get rich. It was learned from the Provincial Department of Commerce that in the first half of this year, according to monitoring by third-party platforms, the rural online retail sales in our province were 88.113 billion yuan, a year-on-year increase of 12.24%; among them, the online retail sales of agricultural products were 46.006 billion yuan, a year-on-year increase of 13.02%.
When "digital rural construction" meets Henan's "data elements ×", "order" agriculture becomes a new engine.
"At present, Henan has built 144 Taobao towns and 209 Taobao villages, ranking first in the central and western regions," said a relevant person in charge of the Provincial Department of Commerce. Henan has carried out agricultural product sales activities with the help of new business models such as live e-commerce and online celebrity sales, actively cooperated with well-known e-commerce platforms, created local anchors, etc., cultivated and expanded new economic growth points, and solidly promoted the development of live broadcast sales to live broadcast economy, and extended the agricultural product industry chain with the help of "cloud" development.
According to the "Implementation Opinions of the General Office of the Henan Provincial People's Government on Accelerating the Promotion of Agricultural Informatization and Digital Village Construction" (hereinafter referred to as the "Implementation Opinions"), Henan Digital Village focuses on cultivating and developing new formats and models, expanding and strengthening the digital industry in agriculture and rural areas, and enhancing the digital development capabilities of rural areas. Implement the rural e-commerce promotion and popularization project and the "Internet +" agricultural products out of the village and into the city project. The "Action Plan" points out that it is necessary to cultivate new consumption and new formats, promote the sustained and healthy development of new formats such as live e-commerce, encourage e-commerce platforms to strengthen docking with places of origin, manufacturers, and industrial clusters, and support enterprises in special industries such as agricultural products in our province based on consumption data analysis and application such as orders, production capacity, and logistics, and optimize the allocation of industrial chain resources.
Recently, the Provincial Department of Commerce and the Provincial Department of Finance jointly held a "Provincial Rural E-commerce High-quality Development Dispatch Meeting" in Jun County, Hebi. To develop rural e-commerce with high quality in Henan, it is necessary to facilitate the dual circulation of industrial products and agricultural products, and to achieve the dual increase of farmers' income and rural consumption. By 2027, our province will basically build a county-level e-commerce service system with complete infrastructure, active e-commerce entities, smooth logistics and express delivery, and efficient marketing services, strive to create a number of rural e-commerce "leading counties", build a number of national county-level live broadcast e-commerce bases, cultivate a number of national county-level digital circulation leading enterprises, and cultivate a number of national rural e-commerce leaders.
Realize the “signal upgrade” of agricultural production
Innovative models in various regions to develop smart agriculture
It is reported that as of the first quarter of 2024, 45,499 administrative villages in Henan Province have access to 5G networks, and the 5G penetration rate of administrative villages is 100%, ranking among the top in the country, and the goal has been completed ahead of schedule.
According to the "Implementation Opinions", our province plans to achieve a fixed broadband household penetration rate of more than 90% in rural areas and a mobile broadband user penetration rate of more than 85% in rural areas within 3-5 years.
So far, Henan Province has invested 45.67 billion yuan in 5G networks, and the total number of 5G base stations has reached 199,700, ranking first in the country. This has provided strong support for the construction and development of digital villages. Through the "signal upgrade" special action, we will promote the development of smart agriculture and improve the digital level of the entire agricultural industry chain.
When "digital rural construction" meets Henan's "data elements ×", "signal upgrade" empowers the development of smart agriculture. The Action Plan points out that Henan will accelerate the construction of national digital facility agriculture innovation and application bases such as Xixia County (shiitake mushrooms) and Wuzhi County (broilers), and promote technology and application innovation in the fields of smart management, digital seedling cultivation, integrated water and fertilizer measurement and control, intelligent environmental measurement and control, and intelligent growth monitoring. Support smart agricultural advantage enterprises to jointly develop smart agricultural large models with the Central Plains Artificial Intelligence Computing Center and the Zhengzhou Artificial Intelligence Computing Center, integrate and apply data in the fields of meteorology, soil, irrigation, pests, and markets, effectively guide production activities, and achieve precise management and decision-making.
In recent years, in the "Hebi Model" of smart agriculture, Hebi City has taken "one village and nine gardens" as a starting point to plan and build the "12316+N" Hebi agricultural and rural big data service platform to form data interconnection and serve the government's macro decision-making. Luohe has built a municipal-level agricultural Internet of Things comprehensive service platform and 26 agricultural technology promotion regional stations for field Internet of Things monitoring systems, realizing real-time remote monitoring and data statistical analysis of the "four conditions" of major crops.
The 5G high-standard farmland in Suiping County, Zhumadian City, makes in-depth application of 5G and Internet of Things technologies to realize intelligent irrigation and intelligent monitoring of agricultural planting.
Digital technology can empower smart agriculture to do much more than that. Zhumadian has built a "1+1+N" carrier platform system to create the strongest support carrier for the construction of agricultural production parks, and has made every effort to promote the construction of "four bases and one center" in agricultural production parks, and to build an "agricultural Silicon Valley". Mengzhou has built a 100-acre digital seed garden based on the Maifeng Planting Cooperative in Donghoujin Village, Chengbo Town. It uses big data, the Internet of Things, blockchain and other technologies, combined with wheat quality management models, to conduct digital monitoring and management of the entire life cycle of wheat breeding, processing, circulation, etc., to ensure the quality of wheat seeds.
Building a distinctive digital village
Develop "Internet + Public Services" to Improve Digital Governance
When the countryside is well governed, the people are at peace.
The "Implementation Opinions" pointed out that Henan will promote the deep integration of digital technology and rural characteristic industries, and develop new formats such as creative agriculture, adoption agriculture, sightseeing agriculture, and urban agriculture. Deepen digital services for the benefit of the people, promote the digitalization of rural public cultural products and services, and develop "Internet + social services" and "Internet + education". The "Action Plan" requires the province to further enhance public service capabilities, deepen the efficient collection and sharing of government data, strengthen the integrated application of data elements in the construction and maintenance of public facilities, allocation of public service resources, and quality assurance of public services, and improve the quality and efficiency of people's livelihood services.
Yima cherries were selected into the third batch of national famous, special and new agricultural products list.
When "digital rural construction" meets Henan's "data element ×", rural characteristic towns and rural digital management become highlights.
Walking into Yima City, Sanmenxia, you can see red dots among the green. These are the Yima cherries selected into the third batch of the national list of famous, special and new agricultural products. More than 1,600 households here have increased their income and become rich by relying on the cherry industry, building a local advantageous and characteristic agricultural industry belt. In the forest characteristic town of Hekou Community in Yima City, you can see complete infrastructure construction such as hiking trails, signboards, parking lots, post stations, homestays, and parks. The town is green wherever it is suitable, and fruit is produced wherever it is suitable. The town has a beautiful ecology, and the community residents have a high awareness of planting green and protecting the ecological environment.
In Jinhe Town, Xichuan County, Nanyang City, the "points system" management and "digital" rural construction are deeply integrated. The local "village affairs points system management" WeChat applet has been launched, injecting new vitality into rural governance. In addition, Zheng'an Town, Zhongmu County, with information technology as the support, has built an intelligent social governance platform, connecting existing blue sky guards, illegal building inspections, air pollution prevention and control and other monitoring platforms to the grid center, so that more data can flow and the masses can run less errands; the town has formed a multi-party linkage service system such as "grassroots party committee + property + social workers + enterprises + village party branches", basically realizing "people walk in the grid and things are done in the network."
The road to strengthening and benefiting farmers is widening
"Agriculture" paints a new picture of digital villages
In recent years, Henan has made important achievements in digital rural construction. In the three traditional agricultural industries, the level of digitalization and intelligence has been effectively improved, and modern information technology, drones and other technologies and equipment have been widely promoted. However, there are still shortcomings in agricultural and rural construction in our province. To achieve the goal of transforming from a large agricultural province to a strong agricultural province, there is still a long way to go.
He Weihua believes that "Overall, Henan's digital rural construction is in the first echelon in the country. However, there is still room for improvement in talent training, strengthening the digital core industry across the entire chain, improving digital governance capabilities in all fields, and creating distinctive government brands."
How to make up for shortcomings and strengthen weaknesses? Henan has implemented a project to improve farmers' digital literacy. Focusing on the fields of intelligent agricultural production and online live broadcasting, it has carried out a variety of digital skills training for key groups such as people who have escaped poverty, migrant workers who have returned to their hometowns for employment and entrepreneurship, and agricultural enterprises to cultivate new farmers who can adapt to the requirements of the digital age.
The relevant person in charge of the Provincial Department of Commerce introduced that "by 2026, Henan will strive to achieve more than 1,500 well-known agricultural brands at or above the provincial level, stabilize the pass rate of routine monitoring of agricultural product quality and safety at more than 98%, formulate a number of high-quality agricultural brand standards, and build a number of high-quality agricultural brands; in the future, we will strive to create about 5 national-level rural e-commerce 'leading counties', build about 30 national-level county-level live e-commerce bases, and further improve the application level of live e-commerce." (Fu Ting)
