Zhang Jindong talks with Samsung's Choi Seung-sik to explore development opportunities for new quality home appliances
2024-08-17
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On August 15, Suning.com and Samsung held a mid-year strategic meeting. Based on the cooperation in the first half of the year, the two sides reached an agreement on subsequent product layout, terminal construction, marketing innovation, etc., and jointly announced the 818 additional exchange of old products for "Star" to help users refresh the experience of new quality home appliances. On the day of the meeting, Zhang Jindong, Chairman of Suning Group, and Choi Seung-sik, President of Samsung China Investment Co., Ltd., met and the two sides had in-depth exchanges on new trends in new quality home appliances, new opportunities for industry development, and new potential for strategic cooperation.
Zhang Jindong said that under the continuous promotion of the national policy of promoting the replacement of old consumer goods with new ones, the trends of new quality home appliance innovation, scene experience upgrade, and quality consumption sinking are becoming increasingly prominent, and the home appliance consumption market is showing vigorous vitality, which provides broad space for the two parties to deepen cooperation. Suning.com and Samsung will give full play to their own advantages, with more professional home scene solutions and more AI-based cutting-edge technology, to help the Chinese home appliance industry develop towards "new" and "quality" high quality.
Choi Seung-sik emphasized that Suning.com is Samsung's closest strategic partner, and the two sides have formed a deep friendship and cooperation foundation in more than 20 years of cooperation. Samsung will continue to work with Suning.com to deepen the Chinese market, deepen open collaboration, and create high-quality and convenient smart life experiences for thousands of Chinese families.
In Nanjing, Choi Seung-sik and his party visited Suning.com Xinjiekou and other stores to learn about the latest home appliance consumption and terminal development status. In line with new consumer demands such as intelligence, embedded systems, home appliance and home decoration integration, Choi Seung-sik highly praised Suning.com's scenario iteration, product upgrades, and service innovation. Samsung and Suning.com will also invest more resources in product co-creation and trade-in.
Under the new consumption trend, users are paying more and more attention to consumption quality and consumption experience. With the advantages of "localization + scenario + one-stop" channels, Suning.com has become an important channel for Samsung's mid-to-high-end products to enter the Chinese market. In the first half of the year, many new Samsung products were launched on Suning.com, covering multiple categories such as TVs, refrigerators, and mobile phones. Data shows that mid-to-high-end products such as art TVs, OLED TVs, 8K ultra-high-definition TVs, 7400 flat-panel refrigerators, Bespoke refrigerators, clothing care machines, and folding screen mobile phones have achieved rapid growth in Suning.com. Among them, Samsung's 98-inch TVs have grown more than three times, and clothing care machines have increased by 189% year-on-year.
During the 818 event this year, Suning.com and Samsung launched special activities such as "Trade-in for Stars" and "Blue Storm", comprehensively increasing the trade-in of all categories of products to help users refresh their experience of high-quality home appliances. During the period, users who visit Suning.com stores can enjoy a 10% discount on the old-for-new payment, a maximum subsidy of 3,500 yuan for package purchases, free installation for new 98-inch+ color TVs, and fresh food gifts of up to 600 yuan for new refrigerators and washing machines.
Ren Jun, President of Suning.com Group, stressed that the market is changing rapidly and user needs are changing rapidly. The teams of both parties are user-oriented, communicate closely, collaborate efficiently, and continue to focus on channel construction, product strategy, and marketing innovation to create good products and services to meet users' increasingly diversified "home consumption" needs.
In the second half of the year, the two parties will accelerate the introduction of Samsung's full range of products into Suning.com. Relying on Suning.com's three-dimensional store network such as city flagship stores and Suning Retail Cloud, they will create flagship areas, enhance the experience of living room space, kitchen space, luxury space and other scenes, jointly develop customized products, innovate marketing strategies, and jointly accelerate the coverage of mid-to-high-end new quality home appliances.
