news

On August 16, JD.com announced that it will create a new traffic ecosystem by increasing its traffic by hundreds of billions, which will not only help high-quality merchants grow better, but also bring new business growth opportunities to more merchants. At the same time, JD.com's digital marketing service platform "Jingzhuntong" will also provide merchants with a full range of service support measures through intelligent, simple and efficient marketing tools, helping merchants seize growth opportunities and help merchants achieve full-cycle operational efficiency.

The support of hundreds of billions of traffic brings new growth opportunities to merchants

In the current marketing environment of information fragmentation and media diversification, how to obtain stable and high-quality traffic is a pain point for many businesses in the process of seeking growth breakthroughs. In order to more effectively help high-quality businesses grow, JD.com announced an investment of 100 billion traffic, which is expected to provide more high-quality traffic support for the majority of businesses.

JD.com said that through the upgrade of hundreds of billions of traffic, while providing merchants with a larger traffic scale, JD.com will also provide merchant partners with richer user sedimentation and more conversion-effective scene touchpoints, and through new advertising strategies, help merchants achieve an increase in site-wide ROI.

In fact, since the beginning of this year, JD.com has focused on the traffic ecology and continued to increase its resource investment. At the JD.com 618 Merchant Ecology Partner Conference held in April this year, JD.com announced that it would invest the most resources to upgrade the three core areas of traffic ecology, AI technology, and service capabilities. In terms of traffic ecology, by deeply connecting the traffic ecology inside and outside the site, brands and merchants on JD.com can obtain more traffic and realize more profits.

Seize the new blue ocean of traffic and use smart tools to help merchants reduce costs

Facing JD.com's new blue ocean of hundreds of billions of traffic subsidies, merchants need to seize growth opportunities through refined operations. For many merchants who lack operational experience, splitting and operating natural traffic and advertising traffic is not only costly but also difficult to understand. In this regard, Jingzhuntong's new marketing tool "Full Site Marketing" launched in April this year can provide effective assistance to merchants.

"Full-site marketing" is a minimalist smart marketing product launched by Jingzhuntong. With the core product capability of covering natural and paid global traffic, it can help merchants fully activate the incremental traffic of the entire site and use stable traffic to ensure the daily sales of merchants. At the same time, based on the precise drive of intelligent algorithms, "Full-site marketing" can automatically predict and recommend high-potential products based on the actual performance of the products, and use ample traffic to ensure the strong performance of high-potential products. In addition, for multi-tiered products in stores, "Full-site marketing" can also achieve efficient matching and precise penetration of traffic based on their differentiated characteristics, quickly promote products, and promote the overall growth of merchants' business.

Take the well-known health care brand Silian as an example. Many new products of this brand have been launched through "full-site marketing" since July. After the launch, the number of visitors to the folic acid gift box product increased by more than 3 times, and the GMV increased by more than 14 times. In addition, it also helped the DHA product visitor exposure to increase by 96%, and the transaction volume increased by 3.2 times. The brand's new products exploded as soon as they were launched!

Comprehensive official support helps merchants achieve full-cycle operational efficiency improvement

JD.com will not only bring hundreds of billions of traffic to merchants, but also launch a series of support measures to help merchants improve their full-cycle operations. Since JD.com launched the "Spring Dawn Plan" at the beginning of last year, it has simplified the entry process for new merchants, reduced merchant operating costs, and improved merchant operating efficiency. As of March this year, the number of JD.com's third-party merchants has exceeded one million. In the first half of this year, JD.com's "Spring Dawn Plan" once again upgraded 32 support measures for merchants, including AI store opening, which also led to a 46% increase in the number of new third-party merchants in the second quarter compared with the first quarter.

Focusing on marketing services, Jingzhuntong has also launched support policies for merchants in many aspects, such as new customer protection, high-potential product incentives, and cost subsidies, which run through the entire business cycle of merchants. Among them, in order to help merchants start their business more easily, Jingzhuntong provides merchants with a variety of benefits such as 100-yuan coupons for new customers and 300-yuan advertising 0 threshold red envelopes; focusing on high-growth potential products, Jingzhuntong has formulated a "high-potential product exclusive incentive" policy, and merchants only need to achieve preset performance goals to obtain up to 6% virtual gold incentives; and for the return on investment that merchants are very concerned about, Jingzhuntong has also specially launched a "cost certainty guarantee subsidy" so that merchants do not need to worry too much about cost risks when pursuing high volume.

In addition, Jingzhuntong also continues to provide merchants with rich course guidance, thoughtful Q&A and other advisory services to help merchants quickly master business skills. From the quick-start "Three Steps to Merchant Growth" special training, to the industry-focused "Big Coffee Talks on Practical Operations", "Category Training Camp", "Category Small Classes" and other columns, to the advanced and refined operations "Product Face to Face", "Official Chat with You" and other official courses, we accompany merchants throughout the whole cycle of growth.

With the increase of hundreds of billions of traffic subsidies, in the future, in the new blue ocean of traffic ecology, Jingzhuntong will help merchants achieve new breakthroughs in business growth through the dual drive of product capabilities and policy services.