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The recently opened Xufuxiang store of "Haoxianglai Brand Snacks" in Gulou District, Nanjing, has quickly become a popular check-in spot for local residents and tourists with its rich product variety and affordable prices. As a model of nearly 10,000 offline mass-market snack stores under Wanchen Group, this store not only meets the pan-snack shopping needs of surrounding residents, but also marks the in-depth layout and remarkable achievements of Wanchen Group in the mass-market snack industry.

Wanchen Group, which has been deeply involved in the food industry for nearly 20 years, has accelerated its layout in the field of mass-market snacks in recent years with its deep understanding of the snack retail market and rich resources. Wei Yi, the group's snack business partner, pointed out that China's pan-food and beverage market is huge. Despite the booming industry, there is still huge room for efficiency improvement in the sales process, especially in the sinking market. Consumer demand is far from being fully met. Wanchen Group is targeting this pain point and directly passes on the benefits to consumers through the mass-market snack model with extreme cost-effectiveness and high efficiency, promoting consumption upgrades in the food and beverage category.

As a consumption "city", Nanjing provides fertile soil for Wanchen Group's mass-market snack strategy. Since investing in the establishment of Nanjing Wanxing in 2022 and entering the market with the "Lu Xiaochan" brand, Wanchen Group has rapidly expanded its snack business through mergers and acquisitions of leading regional brands such as "Haoxianglai" and "Laiyoupin". In September 2023, the group unified the four major brands into "Haoxianglai Brand Snacks", achieving in-depth integration of brands and resources, and significantly enhancing the scale effect.

According to the 2024 semi-annual performance forecast data released by Wanchen Group on July 29, the group expects to achieve revenue of over 10 billion yuan in the first half of 2024, among which the mass-market snack business has become the main growth force, with revenue expected to reach 10.5 billion yuan to 11 billion yuan, a year-on-year increase of 438.84% - 464.50%. The achievement of this result is inseparable from Wanchen Group's continuous optimization of supply chain management and precise control of front-end product selection. The group insists on starting from consumer demand, selecting high-quality products recognized by the market, and reducing costs through large-scale centralized procurement to ensure the ultimate cost-effectiveness of terminal sales.

In addition, Wanchen Group's layout in the logistics system is also remarkable. At present, the group's mass-market snacks sector has 31 warehouse distribution centers (including those under construction) and has reached a strategic cooperation with JD.com, further improving the efficiency and service quality of the warehousing supply chain. This series of measures not only enhances the market competitiveness of Wanchen Group, but also brings consumers a more convenient and efficient shopping experience. Wanchen Group will continue to uphold the "consumer-centric" concept, constantly innovate service models and product categories, and is committed to opening the "Snack Paradise" to more people's doorsteps, making high-quality, cost-effective snacks within reach.