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On August 15, the third stop of the Ark Health (06086.HK) Partner Conference was successfully held in Beijing. After the two stops in Guangzhou and Chengdu, this Beijing stop conference brought together many experts from the medical industry, pharmaceutical companies and partners from the medical and health industry. The conference took "Internet medical quality and efficiency improvement, technology empowers chronic disease service management" as the theme, providing participants with valuable opportunities for communication and cooperation.

　The search volume of single products has increased by more than 350%! Customized marketing services enable precise empowerment

Providing medication and follow-up reminder services to more than 10 million people, reaching 98% of personalized health management services users, and conducting more than 8,000 health science education live broadcasts... At the meeting, Ark Health founder, chairman and CEO Xie Fangmin presented a "data report card".

In recent years, Ark Health has actively embraced artificial intelligence technology and created the Ark Health big model, a full-range Internet smart medical service system, and an AI intelligent marketing service system, which not only improved the efficiency of chronic disease management, but also enabled industry partners precisely.

Photo caption: Xie Fangmin, founder, chairman and CEO of Ark Health

Xie Fangmin gave an example: "Our team has effectively improved patients' awareness of diseases through a combination of targeted push notifications, search engine algorithm optimization, and public health education. Taking bronchitis as an example, the number of keyword searches in 2023 increased by 352% year-on-year compared to 2022."

The upgrade of "digitalization" is to better promote the development of China's medical and health care industry.

Xie Fangmin said that Ark Health is currently actively following the pace of the country and promoting the implementation of the Internet diagnosis and treatment medical insurance online settlement policy to a wider range of areas across the country. At present, the "dual-channel" catalog drug instant settlement function and prescription drug medical insurance unified settlement function have been launched in Guangzhou. At the same time, it also supports online drug purchases and medical insurance individual account payments, which reduces the financial burden of patients' medication. He looks forward to: "In the future, we are committed to achieving high-quality development of the company, working with partners to explore innovative practices in chronic disease management, so that more patients can enjoy the benefits and convenience of Internet diagnosis and treatment."

　Cultivate pioneers in popular science and tell moving "health stories"

At the meeting, Bo Shining, a doctor of clinical medicine from Peking University and chief physician of the ICU at Peking University Third Hospital, gave a speech entitled "How to tell a good story to make professional knowledge more deeply rooted in people's hearts."

Photo caption: Bo Shining, Ph.D. in Clinical Medicine from Peking University and Chief Physician of ICU at Peking University Third Hospital, gave a keynote speech

"There is a misunderstanding in popular science education, that is, professional doctors are experts in clinical work, but not necessarily good at presenting medical knowledge." Standing on the stage, Bo Shining's words attracted attention.

Why is there such a "contradictory" conclusion? He explained: "Doctors often 'play straight' with patients, so the first point of entry for shooting videos is often boring professional knowledge, which is difficult to match the 'gameplay' of Internet platforms. Without vivid memory points, even professional knowledge is difficult to spread."

"Internet users should not be treated as patients, but as audiences." Bo Shining believes that if doctors want to tell a fascinating "health knowledge story", they should do the following: give fewer definitions and let the audience understand for themselves.

He gave a vivid example. Doctors in the field of oncology need to use their professional knowledge to explain the mechanism of action of targeted therapy. They need to talk about gene mutations, kinases, monoclonal antibodies, and signal transduction. If they tell the story directly, the communication effect is often complicated and boring. However, as long as the communication point of "cancer targeted therapy is to precisely intervene in the unique biological behavior of tumor cells" is extracted, and then a classic story of "identifying bad guys" in "Freakonomics" is used for analogy, the complex mechanism can be made visible and simple.

At the same time, Bo Shining emphasized that good content requires not only skills but also resonance points. The specific practice is: teach knowledge, improve cognition, and find empathy. "I once wanted to do a popular science video on the treatment of traumatic hemorrhage. In addition to professional medical knowledge, I thought that people have a strong ability to repair themselves. At least 330 billion cells are updated every day. Everyone has extraordinary miracles in their bodies." With this "empathy point", the popular science short video has reached more than 60 million views per piece.

It is not difficult to tell a story, but it is difficult to tell a good story. Bo Shining said: "In recent years, I have been encouraging medical workers to join the ranks of health science popularization, hoping that they can shine on the Internet and tell more good health stories."

　Internet medical care has a promising future, and the trend of improving service quality and efficiency is prominent

The rapid development of science and technology has stimulated a huge explosion of new productivity in the global health industry. Today, Internet medical care is not only synonymous with "convenience and efficiency", but also a vivid display of technological innovation.

How do leading domestic and foreign pharmaceutical companies view the positioning of Internet healthcare? How will the Internet continue to empower the development of medicine in the future? At the conference roundtable forum, representatives from Gilead Sciences, Bayer Pharmaceuticals, and Chongqing Zhixiang Jintai Biopharmaceutical Co., Ltd. shared their views.

Picture caption: Roundtable forum on "Smart medical services empowering pharmaceutical development"

Ren Yan, deputy director of sales for the northern region of Gilead Sciences' Hepatitis Business Unit, believes that the core of Internet medical care is the needs of patients. She said: "Taking patients as the center and providing more convenient, efficient and sustainable services is our positioning and expectation for Internet medical care."

In addition to being people-oriented, Internet medical care must also move towards "innovation". Yin Fengqiang, vice president of Bayer Pharmaceuticals North China Anti-thrombotic Therapy Field, believes that, different from traditional service provision channels, Internet medical care has opened up a "new front" for online medical services; Han Chao, sales director of Chongqing Zhixiang Jintai Biopharmaceutical Co., Ltd. in the North Region, said that Internet medical care is a "new bridge" that effectively links multiple resources.

Regarding the future development of Internet healthcare, the guests agreed that the key to development lies in the application of technical means and the sharing of health data to form a full-chain value co-creation ecosystem. At the same time, the guests also pointed out that in the process of "digitalization and intelligence" upgrading, Internet healthcare also needs to solve technical problems such as data privacy protection and platform compatibility to improve the quality and efficiency of medical services.

Against the backdrop of a deeply aging population, technological innovation, and national development transformation, China's health industry has a huge room for growth. This Partner Conference not only built a valuable industry exchange platform for the Internet medical industry, allowing industry participants to gain a deeper understanding of the market potential of Internet medical care, but also laid a solid foundation for further broader cooperation.

(The picture is authorized by Ark Health to be used by China Finance.com.cn)