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summary:

In recent years, with the rapid development of my country's economy and the continuous improvement of people's living standards, the tourism industry has flourished and the domestic tourism market has continued to heat up. This paper analyzes the current status of domestic tourism from the aspects of market size, structural characteristics, development trends, etc., points out the existing problems, and finally puts forward countermeasures and suggestions to promote the high-quality development of domestic tourism.

Keywords: domestic tourism, current situation, problems, countermeasures

1. Current Status of Domestic Tourism Development

(I) Market size continues to expand

In recent years, the number of domestic tourists and their income have maintained rapid growth. According to data from the Ministry of Culture and Tourism, in 2019, the number of domestic tourists exceeded 6 billion, domestic tourism income exceeded 5.7 trillion yuan, and the comprehensive contribution of tourism to GDP exceeded 11%. This shows that the domestic tourism market has great potential and has become an important pillar industry of the national economy.

(II) Continuous optimization of structural features

1. Product supply is becoming increasingly rich: From sightseeing tours to leisure and vacation tours, theme experience tours, new business formats such as red tourism, rural tourism, and study tourism are constantly emerging, meeting people's diversified and personalized tourism needs.

2. The consumer group is getting younger and younger: The younger generations such as those born in the 1990s and 2000s have gradually become the main force of tourism consumption, paying more attention to travel experience and personal expression, and promoting the upgrading of tourism consumption.